May 21, 2018
Gretchen Pahia

#MediaMonday – Gretchen Pahia

Fellow PR pro Gretchen Pahia has an exceptionally cool side hustle as the new editor of North Phoenix Family. Get to know her a little better today.
May 18, 2018
Content Marketing

What Is Content Marketing?

The Arizona 100, a project of HMA Public Relations, will launch May 17.  It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. 
May 1, 2018
Professional Development

Why I Still Invest in Professional Development

Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development.
April 11, 2018
Podcasts

Podcasts for PR Pros

As luck would have it, Bre just stumbled across a useful article on PR Daily that suggests five podcasts specifically geared towards PR pros.
April 6, 2018
External

Internal vs. External Crisis Communications

“In a crisis, what is external is internal and what is internal is external?” At first the answer to this question might seem easy, internal would be to employees and stakeholders of the organization and external would be to the consumers and/or potential consumers and the media. But is it really that easy?
March 23, 2018
Toys 'R' Us

Public Relations for Toys ‘R’ Us

Earlier this week, Rachel's son informed her that she should no longer shop on Amazon Prime as it's bankrupting small businesses. And here are her thoughts on this.
March 21, 2018
Tactics

What is a News Release?

Public relations professionals have a vast array of tactics up their sleeves to help businesses, brands and organizations achieve communications goals. Perhaps the best-known tactic to non-public relations folks is the news release.
February 6, 2018
News Releases

Do PR People Still Send News Releases?

News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]
January 3, 2018
Crisis Communications Plan

Six Steps for Building a Crisis Communications Plan

HMA Public Relations provides crisis communications services to a variety of clients. Here are some things to consider when creating a crisis communications plan. [Click below for more]
October 25, 2017
social media

Can You Recover From a Social Media Flop?

A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?