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Leap Into Communications This Leap Day

Leap Into Communications This Leap Day

 |  Feb 29, 2024

Happy Leap Day! Learn more on the elusive day and why it marks the perfect time to introduce communications efforts to your business with Justin Liggin in this post.

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What Is Trending in PR Today?

What Is Trending in PR Today?

 |  Feb 8, 2024

From improved crisis response to the return of in-person events, Alison Bailin unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.

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What Are Your PR Objectives?

What Are Your PR Objectives?

 |  Jan 10, 2024

Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.

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How To Avoid a PR Pro’s Naughty List

How To Avoid a PR Pro’s Naughty List

 |  Dec 20, 2023

After sharing some tips to help avoid the media’s naughty list, Alison Bailin is here to share how to stay away from a PR Pro’s naughty list. Learn more!

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4 Reasons to be Grateful for Public Relations

4 Reasons to be Grateful for Public Relations

 |  Nov 21, 2023

Thanksgiving is right around the corner and Alison Bailin is here to share why we should be grateful for public relations. From safety seals to the Disney Parks, learn more on the impact of the industry in this blog post.

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What Do Public Relations and Winemaking Have in Common?

What Do Public Relations and Winemaking Have in Common?

 |  Nov 15, 2023

Following a week in the Northern California wine country, Alison Bailin is discussing winemaking and its parallels to public relations. From investment to experience, discover the key elements that connect these two in this blog post.

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How Can PR and Advertising Work Together?

How Can PR and Advertising Work Together?

 |  Aug 15, 2023

While advertising and public relations are very different, these two can work together to help build your brand and communicate with target audiences. Learn more in this post from Rayna Burgett.

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What Is AI’s Code of Ethics?

What Is AI’s Code of Ethics?

 |  June 14, 2023

Just as PR pros abide by a code of ethics, Rayna Burgett agrees in that there should be a code of ethics for AI as well. Read more in this blog post with insights from PRSA webinar, “The Intersect of AI and Public Relations.”

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Can Artificial Intelligence Be Used in Public Relations?

Can Artificial Intelligence Be Used in Public Relations?

 |  May 9, 2023

Every aspect of our daily lives has been touched by AI, from personalized ad experiences to Apple Watches. Rayna Burgett shares more on the impact of AI in the public relations industry in her latest blog post.

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Is Public Relations Like the Eight Ball?

Is Public Relations Like the Eight Ball?

 |  Apr 26, 2023

The eight ball–a solid black ball used to win a game of pool–just may be representative of the public relations landscape. With the proper angle and precise timing, the eight ball and public relations are quite similar. Read more from this blog post by Rayna Burgett.

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Can Money Buy Happiness?

Can Money Buy Happiness?

 |  Apr 5, 2023

Can money buy happiness? Rayna Burgett shares more on the age-old question and its connection to PR, also discussing some misconceptions surrounding the topic in this blog post. Read more!

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How Do I Navigate the Ethical Landscape of PR?

How Do I Navigate the Ethical Landscape of PR?

 |  Mar 29, 2023

Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post. Read more!

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