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Leap Into Communications This Leap Day
Happy Leap Day! Learn more on the elusive day and why it marks the perfect time to introduce communications efforts to your business with Justin Liggin in this post.
READ MOREWhat Is Trending in PR Today?
From improved crisis response to the return of in-person events, Alison Bailin unpacks the findings from the latest Global Comms Report. Discover the trends, challenges, and opportunities of today that are shaping the PR industry in this blog post.
READ MOREWhat Are Your PR Objectives?
Launching a new product, driving event attendance, and raising awareness for a cause are just some examples of public relations objectives that can drive businesses toward their goals. Learn more on the role of objectives in your next campaign with Justin Liggin in this post.
READ MOREHow To Avoid a PR Pro’s Naughty List
After sharing some tips to help avoid the media’s naughty list, Alison Bailin is here to share how to stay away from a PR Pro’s naughty list. Learn more!
READ MORE4 Reasons to be Grateful for Public Relations
Thanksgiving is right around the corner and Alison Bailin is here to share why we should be grateful for public relations. From safety seals to the Disney Parks, learn more on the impact of the industry in this blog post.
READ MOREWhat Do Public Relations and Winemaking Have in Common?
Following a week in the Northern California wine country, Alison Bailin is discussing winemaking and its parallels to public relations. From investment to experience, discover the key elements that connect these two in this blog post.
READ MOREHow Can PR and Advertising Work Together?
While advertising and public relations are very different, these two can work together to help build your brand and communicate with target audiences. Learn more in this post from Rayna Burgett.
READ MOREWhat Is AI’s Code of Ethics?
Just as PR pros abide by a code of ethics, Rayna Burgett agrees in that there should be a code of ethics for AI as well. Read more in this blog post with insights from PRSA webinar, “The Intersect of AI and Public Relations.”
READ MORECan Artificial Intelligence Be Used in Public Relations?
Every aspect of our daily lives has been touched by AI, from personalized ad experiences to Apple Watches. Rayna Burgett shares more on the impact of AI in the public relations industry in her latest blog post.
READ MOREIs Public Relations Like the Eight Ball?
The eight ball–a solid black ball used to win a game of pool–just may be representative of the public relations landscape. With the proper angle and precise timing, the eight ball and public relations are quite similar. Read more from this blog post by Rayna Burgett.
READ MORECan Money Buy Happiness?
Can money buy happiness? Rayna Burgett shares more on the age-old question and its connection to PR, also discussing some misconceptions surrounding the topic in this blog post. Read more!
READ MOREHow Do I Navigate the Ethical Landscape of PR?
Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post. Read more!
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