What Are Your PR Objectives?
When deciding to engage in a public relations effort, it is important to first understand what you are trying to accomplish and why you believe PR is the right way to reach your goals. Without that information, no matter the strategy, it will be difficult to determine success and to really know if you’ve reached your desired goals.
There are endless possibilities when it comes to objectives for a public relations campaign. From industry to industry, campaigns can revolve around specific challenges facing an organization, whether internally or with the public. Objectives serve as a roadmap for your work and allow you to direct your efforts toward a common goal while in alignment with your business message.
Some of the most common examples of objectives in a public relations campaign include:
- Increasing brand awareness
- Educating a target audience
- Raising awareness surrounding a cause
- Drive event attendance
- Resolve a crisis
- Launch a new product or service
- Rebrand an image
- Engage partners
And measurability is another important factor to keep in mind when crafting your campaign objectives.
Each mission outlined above requires specific efforts before, during, and after to determine the progress being made and overall outcomes of your work. Whether through brand sentiment analysis, survey responses, social media analytics and feedback, website traffic, or another approach, there are numerous ways to gauge success.
Are you working toward specific business goals? Contact HMA to see how we can be a part of your endeavors and help define the objectives for your next campaign.