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Cross-Channel Marketing for Businesses

Cross-Channel Marketing for Businesses

 |  Feb 1, 2024

Is a cross-channel marketing the right fit for your business goals? From news coverage to social media series to influencer partnerships, discovery how a consistent cross-channel approach can benefit your business in this post from Justin Liggin.

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Edible Mascot Marks a New First in Marketing

Edible Mascot Marks a New First in Marketing

 |  Jan 3, 2024

This year's Pop-Tarts Bowl welcomed a new first in sports history–an edible mascot. Find out more on a recent viral mascot marketing moment with Strawberry the Pop-Tart and how fellow snack brands have responded with Justin Liggin. Read more on the giant food fun in this post!

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How to Develop an EFFECTIVE Long-Term Marketing Communications Plan

How to Develop an EFFECTIVE Long-Term Marketing Communications Plan

 |  Nov 1, 2023

Whether you're integrating communication strategies into your 2024 business goals or you've been crafting a plan over time, it's crucial to recognize the role that a marketing plan has in your business success. Abbie Fink outlines the key reasons to establish a plan in this post. Learn more!

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Find Luck on Friday the 13th

Find Luck on Friday the 13th

 |  Oct 13, 2023

Despite the superstition surrounding Friday the 13th, the notable day can provide marketing opportunities for your business. Learn how to find luck on the supposedly ill-fated day with Justin Liggin in this post.

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Do Marketing Strategies Look Different for Small Businesses?

Do Marketing Strategies Look Different for Small Businesses?

 |  Oct 6, 2023

Your small businesses can benefit from marketing plans and strategies. Discover how earned media, email marketing and more can help generate small business growth and meet goals in this blog post from Rayna Burgett.

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What is Offline Marketing?

What is Offline Marketing?

 |  Oct 3, 2023

From promotional events to print media, there are a variety of opportunities for marketing outside the Internet, known as offline marketing. Learn more on how leveraging this strategy can benefit your business in this post from Justin Liggin.

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Am I Building Loyal Audiences?

Am I Building Loyal Audiences?

 |  Sep 6, 2023

How do you effectively build audience loyalty? Discover how to keep your audiences loyal through personalization, consistency, credibility and more in this post from Justin Liggin.

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Why Consistency is Important for Integrated Marketing Success

Why Consistency is Important for Integrated Marketing Success

 |  Sep 1, 2023

Consistency is key and this is especially true when it comes to integrated marketing. Find out more on this marketing approach and how it could help spread your brand message in this post from Justin Liggin.

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What Are the Keys to Visual Marketing?

What Are the Keys to Visual Marketing?

 |  Aug 22, 2023

From videos to infographics to memes, visuals have become an essential marketing element for businesses. Justin Liggin talks visual marketing and shares how you can get creative with your content in this blog post. Read more!

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What is SMS Marketing?

What is SMS Marketing?

 |  July 27, 2023

Text messaging can be a marketing tool for businesses by helping create customer interactions and serving as a platform to share important updates. Discover the basics and the benefits of SMS marketing with Justin Liggin in this blog post.

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Is Word-Of-Mouth Marketing Still Effective?

Is Word-Of-Mouth Marketing Still Effective?

 |  July 26, 2023

Does word-of mouth-marketing still work in this day and age? Alison Bailin answers the important question using insights from recent studies in this blog post. Check it out!

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Pt. 3: Do Marketing Strategies Look Different for Fashion and Beauty?

Pt. 3: Do Marketing Strategies Look Different for Fashion and Beauty?

 |  May 2, 2023

For the final part of her series on marketing strategies for different industries, Rayna Burgett is taking a look at the fashion and beauty world and sharing what sets the industry apart from the others when it comes to marketing. Read more!

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