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The Importance of Personalization
Justin Liggin | Apr 2, 2021
In today's marketing world, personalization is everything. But why is personalization so important and what are the benefits of using it?
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Reaching Gen Z in 2021
Justin Liggin | Jan 8, 2021
With 2021 now in full swing, you may want to revamp your marketing strategies to fit the trends or start fresh all together. Whether you are updating or developing a new marketing plan, do not forget to include Generation Z. Gen Z is the newest generation, born in the late 1990s through the early 2010s […]
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What is the role of social media in a company’s overall strategy?
Marissa Baker | Oct 15, 2020
The new program "Emily in Paris" on Netflix has created quite the buzz about social media and marketing, but how true is the show to real life? Read more from Marissa on the state of social media.
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#HMATurns40 Does all this marketing really work?
Abbie Fink | Oct 1, 2020
With about one month until election day, many of our phones, TV's and mailboxes have been flooded with campaign promises of candidates. But how effective are these measures? During HMA's 40 year history, we've been nonpartisan in our public relations campaigns to evaluate each opportunity. Read more from Abbie about this strategy by clicking the link. #HMATurns40
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Marketing to The Younger Generation
Marissa Baker | Aug 20, 2020
How is marketing to Gen Z different than to Millennials? Click the link to see examples of how brands have successfully marketed to the younger generation.
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What is Content Marketing?
Abbie Fink | Jan 17, 2019
Chances are that you have probably been on the receiving end of a content marketing strategy. And although the popularity of content marketing has increased in recent years thanks to the internet, organizations have been doing content marketing for decades. Did you know that John Deere, the famous tractor company, started publishing a magazine back […]
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Instagram Finds Emily
Grace Flemer | Sep 18, 2018
This weekend, I saw the movie A Simple Favor with Blake Lively, Anna Kendrick and Henry Golding. One of our blog posts from this past May discussed Blake’s sudden #Insta Game-Changer in line with this movie, when she unfollowed every one of her followers except a few accounts under the name Emily Nelson. This past […]
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The power of the micro-influencer
Kelsey Makings | Sep 12, 2018
Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies of a true influencer, statistics suggest smaller niche players may wield more influence when it comes to effective social media marketing. Why? Because they are far more approachable and […]
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Public Relations is not Advertising…or Marketing
Alison Bailin | Oct 27, 2017
Rarely a day goes by without someone mistaking my job in strategic communications and public relations with advertising and/or marketing. I’ve used about a dozen metaphors and stories over the years to explain the difference, but recently came across my new favorite!
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Influencer Marketing 101 – Making Powerful Connections
Rachel Brockway | Sep 22, 2017
The PRSA Phoenix luncheon on Tuesday had a huge “influence” (literally) on local PR pros and ASU PRSSA members with Scott Pansky, co-founder of Allison+Partners and Katie Marlark, senior director of research for Allison+Partners. When it comes to influencer marketing, their presentation was an overview of how influencers can make a difference for brands, nonprofits and […]
READ MORESneezers, Idea-Viruses and Purple Cows
Stephanie Lough | Apr 12, 2012
Today’s blog comes from our Spring Intern, Katie. Each semester the HMA Intern does a book report. After hearing about this book from one of my professors, I knew I had to figure out what all this purple cow mania was all about. I know what you are thinking. Is that some kind of illness […]
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