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Pt. 2: Do Marketing Strategies Look Different for Health & Fitness?
Rayna Burgett | Apr 18, 2023
Many people are finding themselves more motivated and interested in health and fitness. Today Rayna Burgett is taking a look at the industry, examining which marketing strategies are most effective. Check it out!
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Pt. 1: Do Marketing Strategies Look Different for Food & Beverage?
Rayna Burgett | Apr 13, 2023
There are many marketing strategies for each industry, but how is the food and beverage business different? Rayna Burgett answers the question in the first post of her industry marketing blog series. Check it out!
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The Power of Music as a Marketing Tool
Rayna Burgett | Feb 17, 2023
With so much competition for attention, it’s important to use every tool in your marketing shed—especially one as emotive as music. Read more on the benefits of music in marketing in this blog post from Rayna Burgett.
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Do You Have A Brand Mascot?
Justin Liggin | Jan 24, 2023
From the Pillsbury Doughboy to the Morton Salt Girl to our very own Mr. Pickle, brand mascots help increase brand identity and can send a message. Read more on mascots and their benefits in this blog post from Justin Liggin.
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What Does Gen Z Look for in a Brand?
Justin Liggin | Dec 22, 2022
New data has revealed what Gen Z consumers are looking for when it comes to brand messaging. Find out more on how to market to this demographic in this post from Justin Liggin.
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What is Storytelling Marketing?
Rayna Burgett | Dec 7, 2022
If done effectively, storytelling can be timeless. In this blog post, Rayna Burgett covers the different types of storytelling in marketing and how these can be used to drive engagement. Read more!
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Simple Marketing Tactics on a Budget
Rayna Burgett | Nov 29, 2022
Simple and affordable marketing tactics can help grow your business and push you ahead of your competitors. Find out how to boost your business on a budget with these tactics from Rayna Burgett. Read more!
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Inbound vs. Outbound Marketing
Justin Liggin | Nov 22, 2022
In today's world, marketing is dominated by two strategies known as inbound and outbound marketing. Learn more and discover the benefits and drawbacks of both strategies in this post from Justin Liggin.
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TikTok as a Marketing Strategy
Rayna Burgett | Nov 3, 2022
When it comes to marketing, TikTok can provide the growth your business has been looking for. Find out more on the advantages of TikTok marketing and how following the app's trends can build audiences in this post from Rayna Burgett.
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How Can Buyer Personas Help You?
Justin Liggin | Oct 18, 2022
With some help from a buyer persona, you can accurately identify key customers and target your messaging effectively. Learn more on the power of a buyer persona in this post from Justin Liggin.
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The Importance of a Focused Brand Identity
Rayna Burgett | Oct 14, 2022
In this post, Rayna Burgett discusses the importance of having a focused brand identity, drawing insights from a Harvard University lecture held by the late fashion designer Virgil Abloh.
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Quick Halloween Marketing Tips
Justin Liggin | Oct 12, 2022
With Halloween right around the corner, there are many quick and easy ways you can tailor your marketing to the spooky day. Find out how in this blog post from Justin Liggin.
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