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The Scary Side of Marketing
Justin Liggin | Sep 28, 2022
A recent horror movie promotion stunt at baseball games across the country is going viral for its unique marketing. Read more on this and discover other horror movies that took marketing to the next level in this post from Justin Liggin.
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The Power of Influencer Marketing
Justin Liggin | Sep 16, 2022
From building awareness to changing audience perceptions, influencer marketing can meet a wide range of needs for your business. Learn more on the power of influencer marketing in your strategy with Justin Liggin.
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Is Your Marketing Personalized?
Justin Liggin | Aug 30, 2022
Small customized details can make a big difference in your marketing strategy. Learn more on the power of personalization in this post from Justin Liggin.
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Drum Roll Please…Good Marketing Is Creative and Personal
Abbie Fink | Aug 25, 2022
At its best, good marketing is creative, personalized and enthusiastic. Read more from Abbie Fink on Drum Roll Wine and find out how the brand is taking its marketing to the next level in this post.
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Content Marketing Metrics to Measure
Justin Liggin | Aug 4, 2022
By focusing on a few key metrics, you can take your content marketing strategy to the next level and create more value for your business. Find out more with Justin Liggin.
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Can Marketing Communications Impact the Bottom Line?
Alison Bailin | July 28, 2022
From advertising to podcasts to webinars, the secret sauce to impacting the bottom line lies in marketing communications. Discover the strategies that your business should consider in this post from Alison Bailin.
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An Important PR Milestone
Justin Liggin | June 21, 2022
Mascots are not only an eternal marketing tool for businesses, but are part of an important milestone for PR people too. Read more from Justin Liggin.
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The Power of Incentives
Justin Liggin | Apr 12, 2022
Introducing incentives to your marketing strategy can create fun experiences for audiences and boost your engagement. Find out more on the power of incentives with Justin Liggin in today's post.
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Murals as Marketing Tools?
Scott Hanson | Mar 9, 2022
Murals allow businesses and organizations to express themselves and create connections with target audience. Read more on murals as marketing tools with Scott Hanson.
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Are You Marketing Your Podcast?
Justin Liggin | Dec 3, 2021
Small marketing actions can have a big impact on your podcast and its growth. Read more from Justin Liggin.
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How to Wow Your Audience with LinkedIn Video
Autumn Jarrett | May 6, 2021
LinkedIn Live videos get, on average, 7x more reactions and 24x more comments than native video produced by the same broadcasters. Learn from Autumn more about this new feature on LinkedIn.
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Should Your Business Have a ‘Do Good’ Community Relations Strategy?
Abbie Fink | Apr 14, 2021
Is community relations a part of your overall business strategy? It should be. A strategic community relations plan has the power to impact both your community and your business.
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