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Is Reputation a Side Effect of PR?
Marissa Baker | July 8, 2021
In a successful campaign, PR pros act as the messenger by listening to the brand, crafting newsworthy content and sharing it with the right audience. This strategic communication builds a stronger bond between the brand and its stakeholders. Many may wrongfully reduce this down to damage control or story spinning when in actuality, reputation management is one of the pillars of PR. Hear more from Marissa Baker.
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Why it is Important to be News Literate
Abbie Fink | July 7, 2021
Becoming news literate in today's media landscape is critical. Discover how to distinguish between real and fake news with Abbie Fink.
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Everyone Loves a Parade
Scott Hanson | July 6, 2021
Parades are events that draw the public together, typically in joyous fashion! Find out how they can be a huge PR success with Scott Hanson.
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How Good is Your Digital Marketing Strategy – Part Three?
Abbie Fink | July 1, 2021
Digital marketing is consistently a top consideration when developing strategic communications plans. In today's post, Abbie Fink shares the importance of measuring your campaigns.
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Generational Marketing – Millennials vs. Gen Z
Justin Liggin | June 30, 2021
With Millennials and Gen Z beginning to separate themselves and establish distinct habits and patterns, it allows for PR pros and marketers to tap into these audiences through generational marketing. Hear from Justin Liggin on what marketers should be focusing on to target each generation.
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How to Win During the Summer Slow Down
Autumn Jarrett | June 29, 2021
With summer here, securing a media win for your client can be challenging. Find out how to beat the heat and stay winning with the media with Autumn Jarrett.
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#MediaMonday – Tracy Beard
Alison Bailin | June 28, 2021
Happy #MediaMonday! Today's feature comes from Tracy Beard, a Pacific Northwest-based writer focused on luxury and adventure travel, fine dining, adventure and more. Get to know her!
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#FunFactFriday – Our Oldest Newspapers
Scott Hanson | June 25, 2021
Learn about the oldest newspapers in American history in today's #FunFactFriday blog post from Scott Hanson.
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Popular Social Media Trends of 2021
Marissa Baker | June 24, 2021
We’re halfway through 2021 and as the second quarter comes to a close, it’s a good idea to review your social media channels and make any adjustments to current campaigns. Learn about the social media trends that can revamp your online presence.
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Is it Enough to Just Say You’re Sorry?
Abbie Fink | June 23, 2021
We’re all going to make mistakes, whether in our personal lives or our professional lives. But when that happens, owning up to that mistake will go a long way. But what happens when the apology falls flat, isn’t sincere, isn’t believable?
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How to Use Twitter’s Trending Topics for Your Twitter Strategy
Autumn Jarrett | June 22, 2021
While we may plan social media content ahead of time, it is still important to monitor and utilize trending topics (where appropriate) to join the bigger conversations. Learn how you can use Trending Topics on Twitter to improve your strategy.
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#MediaMonday – Sondra Barr
Alison Bailin | June 21, 2021
Happy #MediaMonday! Today's feature comes Sondra Barr, the managing editor of Epic Kids AZ. Learn more about her!
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