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What’s New in News Releases?
Alison Bailin | Oct 7, 2021
Press releases are one of the most common materials used by PR folks. In today's post, Alison Bailin analyses the 2nd Cision State of the Press Release report and recommends what to include in your press release to see the most success.
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#WhatisWednesday – What are the Common Mistakes of Social Media Strategy?
Justin Liggin | Oct 6, 2021
Social media strategies across the globe were impacted by Facebook and Instagram's down time. Learn from Justin Liggin how to adjust your strategy to avoid your social media strategy from being affected in the future.
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Why I Won’t Slam Your Business on Social Media
Abbie Fink | Oct 5, 2021
What is the best solution when you feel like a business is in the wrong? Communicating first with the manager can go a long way. Hear from Abbie why this strategy might be the most effective.
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#MediaMonday – Zach Crenshaw
Scott Hanson | Oct 4, 2021
It's #MediaMonday! Today's feature comes from Zach Crenshaw, ABC15's newest weekend evening anchor. A fun fact about Zach is that he lived in Japan while when he was growing up. Learn more about him!
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Improving Your SEO
Marissa Baker | Oct 1, 2021
Improving your search engine optimization doesn't have to be a challenge. See the steps Marissa Baker recommends you do to improve your rankings today.
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What Started as a Family-owned Business is Still Thriving Today
Abbie Fink | Sep 30, 2021
The printing press helped pioneer the mass production of printed copy. Abbie Fink recently visited an old printing press shop called Hatch Show Print and shares more about it in today's blog post.
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Employees as Brand Ambassadors
Abbie Fink | Sep 29, 2021
Are your employees empowered to represent your brand effectively? Your employees are a direct reflection of your business and have direct influence on whether your customers will be satisfied. Hear more in this week's episode of #CSOM with Abbie Fink and Adrian McIntyre.
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Reaching Your Target Audience is Essential
Scott Hanson | Sep 28, 2021
In PR, we have many modes through which we can tell stories such as words, images and video. So how do other industries connect with their target audience to share their stories? Read more from Scott Hanson!
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#MediaMonday – Tom Scanlon
Alison Bailin | Sep 27, 2021
It's #MediaMonday! Today's feature comes from Tom Scanlon, managing editor at the Mesa Tribune. He also recently founded HARK Valley, a Facebook Bulletin newsletter. Learn more about him!
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#FunFactFriday – The Newsjacking Tactic
Justin Liggin | Sep 24, 2021
Happy #FunFactFriday! Today, Justin Liggin talks about how newsjacking can be a successful tactic to generate more buzz about your brand. Read more!
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What’s in a Name?
Alison Bailin | Sep 23, 2021
Programs first defined as a miniseries have now become known as a limited series, but why? Read Alison's thoughts on this name change in today's post.
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Is Slow and Steady Effective?
Scott Hanson | Sep 22, 2021
San Diegan roller-blader Slomo is recognized on the beach boardwalks for his slow and steady movements. Read how this approach relates to PR!
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