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Is Neutrality the Answer?
Rayna Burgett | July 20, 2023
Is neutrality the answer for brands when it comes to social issues? In this blog post, Rayna Burgett discusses authentic brand activism in corporate communications and how this can impact credibility. Read more!
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How Barbie is Turning the World Pink
Justin Liggin | July 19, 2023
If you have been watching TV or scrolling on social media, Barbie has surely flooded your screen with ads, brand collaborations, influencer partnerships, original music and most notably, the signature Barbie pink! Justin Liggin shares how the new Barbie movie is spreading the word through monumental marketing efforts in this blog post.
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Snow-Skiing in July? The Importance of Communicating Year-Round
Scott Hanson | July 18, 2023
As desert temperatures reach near 120 degrees in Arizona, some in the southern hemisphere are out skiing for winter. Scott Hanson shares more on a recent international communications experience and discusses how the Public Relations Global Network can help you reach the world in his latest blog post.
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#MediaMonday – Melissa Larsen
Alison Bailin | July 17, 2023
More than seven years ago, we profiled Melissa Larsen as part of our #MediaMonday series. Now, we are back with another feature from Melissa, who currently serves as the editor of Fabulous Media Group, overseeing Fabulous Arizona, Fabulous California, Fabulous Nevada, Fabulous Washington, Fabulous Iowa, and Fabulous Wisconsin.
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Are Team Member Profiles Useful for My Brand?
Rayna Burgett | July 14, 2023
Depending on the brand, profiling team members can elevate the brand and increase engagement with a desired audience. Learn more from Rayna Burgett on the benefits of promoting a team in this blog post.
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Why Fly A Flag?
Scott Hanson | July 13, 2023
After seeing a flag flying in front of just about every cabin when visiting Munds Park, Arizona, Scott Hanson eventually learned that this can communicate another message. Find out more in this blog post.
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How Can You Find Inspiration in Public Relations?
Justin Liggin | July 12, 2023
With so much of public relations relying on creativity, professionals in the industry may find themselves looking for a special spark of inspiration. Justin Liggin tells us how to find it in his latest blog post. Read more!
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Do Unsolicited Emails Actually Work for New Business Development?
Abbie Fink | July 11, 2023
Are you utilizing email for new business development? Abbie Fink shares how businesses can actually develop relationships and secure opportunities with the help of email in this post.
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#MediaMonday – Briana Whitney
Alison Bailin | July 10, 2023
Briana Whitney is the creator and host of True Crime Arizona for AZ Family, which consists of a podcast, TV specials, documentaries, and case investigations. Meet Briana and learn more about her beat and programs in our latest #MediaMonday feature. Check it out!
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Why Is Understanding the Media So Important?
Rayna Burgett | July 7, 2023
Just as public relations professionals must understand the needs of their clients, they must also be responsible for understanding the needs of the media. Find out more on the importance of relationships with the media in this blog post from Rayna Burgett.
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What is Threads?
Justin Liggin | July 6, 2023
Justin Liggin is exploring the new Threads platform from Meta in his latest blog post. Read to discover how Threads works, why this platform is Meta's response to Twitter and more.
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Are You a Responsible, Independent News Consumer?
Abbie Fink | July 5, 2023
As HMA returns from the 4th of July holiday, Abbie Fink is discussing the First Amendment right to freedom of speech and freedom of the press. Find out more on the responsibility of being a consumer of news in this post.
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