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What Is AI’s Code of Ethics?
Rayna Burgett | June 14, 2023
Just as PR pros abide by a code of ethics, Rayna Burgett agrees in that there should be a code of ethics for AI as well. Read more in this blog post with insights from PRSA webinar, “The Intersect of AI and Public Relations.”
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When Is Being Terrible a Good Thing?
Abbie Fink | June 13, 2023
After years of traveling back and forth to Las Vegas and seeing Terrible business billboards, casinos and gas stations, Abbie Fink decided to find out the meaning behind the signs. She shares the story behind the business and what makes Terrible's one of the most recognizable brands in Vegas in this post.
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#MediaMonday – Juliette Rihl
Justin Liggin | June 12, 2023
Juliette Rihl, housing insecurity and homelessness reporter at The Arizona Republic and azcentral.com, is the latest feature in our #MediaMonday series! Meet Juliette, learn more about her beat, hear the stories she is proudest of and more in this post.
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Why Do Brands Need Internal Communications?
Alison Bailin | June 9, 2023
Sports fans were stunned this week when the PGA and LIV Golf announced they would merge despite on-going litigation. Alison Bailin shares more on the merger and the communications strategies that were left behind in the rollout in this blog post.
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Is the Daily Newspaper Still Relevant?
Abbie Fink | June 8, 2023
Is the daily newspaper still relevant? Abbie Fink answers the pertinent question and discusses the important role of the media in her latest blog post. Read more!
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What Does A Work Stoppage Mean For Newspapers?
Scott Hanson | June 7, 2023
After hundreds of journalists at 24 Gannett-owned newspapers walked off the job yesterday and Monday to protest against what it calls unfair labor practices, Scott Hanson is sharing more on the walkout of the Arizona Republic Guild and covering how the newspaper industry has changed in this blog post.
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Is Success Measurable?
Rayna Burgett | June 6, 2023
Success for your client could range from the cover story of a magazine to a popular social media post. Rayna Burgett covers the benefits of PR plans and breaks down how to evaluate success for a client in this blog post.
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#MediaMonday – Balin Overstolz-McNair
Jennifer Schwegman | June 5, 2023
Happy #MediaMonday! This feature comes to us from KTAR reporter, Balin Overstolz-McNair. Meet Balin, hear his story, how he got started in media and much more in this post.
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Are You Choosing Quality or Quantity?
Alison Bailin | June 2, 2023
With the series finales of three notable shows all taking place in the past week, it got Alison Bailin thinking about how television and streaming services have re-branded to focus on quality over quantity. Read more in this blog post from Alison!
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What Does Verification Mean on Social Media?
Justin Liggin | June 1, 2023
While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.
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What Makes Your Brand Stand Out from the Crowd?
Rayna Burgett | May 31, 2023
When thinking about how to best market your brand and present it to the public, there are several ways to make it stand out from the crowd. Learn more in this blog post from Rayna Burgett.
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How Large is Phoenix?
Scott Hanson | May 30, 2023
While there is still a perception of Phoenix still being in “The Wild West,” the growing population numbers present a significant market for organizations to establish themselves and expand their audiences. Read more on Phoenix's growth in the latest blog post from Scott Hanson.
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