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Finding the Right Fit for Your Story
Justin Liggin | Aug 4, 2023
Each medium demands something different from a story that will make it the best place to tell it. Learn more on finding the right fit for your story in this blog post from Justin Liggin.
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How Preparing for New Business Is Just Like Going Back to School
Abbie Fink | Aug 3, 2023
Whether you are preparing to face a new school year or getting ready for a new business presentation, don't skip out on the prep work. Find out more in the latest post from Abbie Fink.
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Are You Headed Down the Rabbit Hole of Media Relationships?
Rayna Burgett | Aug 2, 2023
The more you know about the media, the better chance you’ll have of securing the best coverage for your clients. Rayna Burgett shares how you can go down the rabbit hole in this post. Read more!
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How To Be Cool
Scott Hanson | Aug 1, 2023
Companies who embrace the regular and ongoing communications process are definitely “the cool kids.” Discover how summer can be a time for strategizing with Scott Hanson in this post.
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#MediaMonday – Adriana Desiderio
Alison Bailin | July 31, 2023
The spotlight is on Adriana Desiderio, a freelance writer for Fabulous California, in this #MediaMonday post! Find out how Adriana got her start in the media and how she helps people discover the best places and things to do in California. Check it out!
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Has Barbie Had a Positive Impact?
Abbie Fink | July 28, 2023
From owning her own house, car and jet to having more than 250 careers and a blockbuster movie, Barbie has had an impact on the world and allowed young girls to dream. Read more on the history of Barbie in this post from Abbie Fink.
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What is SMS Marketing?
Justin Liggin | July 27, 2023
Text messaging can be a marketing tool for businesses by helping create customer interactions and serving as a platform to share important updates. Discover the basics and the benefits of SMS marketing with Justin Liggin in this blog post.
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Is Word-Of-Mouth Marketing Still Effective?
Alison Bailin | July 26, 2023
Does word-of mouth-marketing still work in this day and age? Alison Bailin answers the important question using insights from recent studies in this blog post. Check it out!
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How Do You Multi-Task?
Rayna Burgett | July 25, 2023
With many of us in the public relations profession tending to multiple projects per day, time management is essential to working efficiently. From making lists to allocating your time, Rayna Burgett covers some tips for handling multiple tasks at once in this blog post.
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#MediaMonday – Matt Barcellos
Scott Hanson | July 24, 2023
The latest #MediaMonday feature comes to us from Matt Barcellos, a multimedia specialist at PHXTV and upcoming inductee into the National Academy of Television Arts & Sciences (NATAS) Rocky Mountain Chapter Silver Circle. Read Matt's story in this post!
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How Did Taco Tuesday Become Mainstream?
Abbie Fink | July 21, 2023
Known as genericization, Kleenex, Xerox and BandAid are just a few examples of brand names that have become generic words for the products they represent. Abbie Fink discusses how this applies to the Taco Tuesday trademark in this post.
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Is Neutrality the Answer?
Rayna Burgett | July 20, 2023
Is neutrality the answer for brands when it comes to social issues? In this blog post, Rayna Burgett discusses authentic brand activism in corporate communications and how this can impact credibility. Read more!
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