Our Blog

#FunFactFriday – Common Myths in Public Relations

#FunFactFriday – Common Myths in Public Relations

 |  May 28, 2021

Public relations remains a highly misunderstood industry. Today's #FunFactFriday disproves the common misconceptions about PR.

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The Connection Between PR and ESG

The Connection Between PR and ESG

 |  May 27, 2021

Public relations initiatives that prioritize Environmental, Social and Governance (ESG) issues have become a key to success for not only brand reputation and marketability, but for the planet as well.

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Is Social Media a Blessing or Curse for Corporate Communications?

Is Social Media a Blessing or Curse for Corporate Communications?

 |  May 26, 2021

Social media presents both benefits and pitfalls for businesses. Find out how to avoid risk and engage with your audience successfully on this week's Copper State of Mind podcast.

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Is the Human Connection a Part of PR’s Future?

Is the Human Connection a Part of PR’s Future?

 |  May 25, 2021

While technology has allowed industries like public relations to grow and evolve, the human connection is still a vital part of our job. Hear more from Scott Hanson.

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#MediaMonday – Teresa Bitler

#MediaMonday – Teresa Bitler

 |  May 24, 2021

It's #MediaMonday! Today we are featuring award-winning travel writer, Teresa Bitler. She recently published her new book, 100 Things to Do in Mesa Before You Die which is her fourth guidebook in Arizona. Learn more about her!

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Is Diversity, Equity and Inclusion a Waste of Time?

Is Diversity, Equity and Inclusion a Waste of Time?

 |  May 21, 2021

The conversation of diversity, equity and inclusion (DE&I) has been around in the workplace for many years. Yet a recent survey from United Minds found that nearly 40 percent of C-Suite leaders say DE&I is a “waste” of time and resources. Read more from Abbie Fink.

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How to Use Clubhouse

How to Use Clubhouse

 |  May 20, 2021

After a year of being exclusively for iPhone users, Clubhouse has launched the popular app for Android users. Learn more from Autumn on how to navigate the app!

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What Does it Take to Work in Public Relations?

What Does it Take to Work in Public Relations?

 |  May 19, 2021

Do you have what it takes to work in public relations? Read what Alison Bailin says it takes to make it in the industry.

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#TipForTuesday – Becoming a Product of Productivity

#TipForTuesday – Becoming a Product of Productivity

 |  May 18, 2021

After a year of working from home, this has become our normal. Those routines we set in place more than a year ago are no longer new. So what can you do when your productivity at work starts to decline? 

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#MediaMonday – Mark Charter

#MediaMonday – Mark Charter

 |  May 17, 2021

Happy #MediaMonday! Today's post comes from Good Morning Tucson's anchor, Mark Charter. Learn more about what it is like to anchor a morning show and hear some of his favorite stories he has covered for KGUN in these last three years.

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How Can Brands Build Trust for the New Normal?

How Can Brands Build Trust for the New Normal?

 |  May 14, 2021

With COVID-19 restrictions beginning to ease and vaccines becoming widely received, consumers are becoming increasingly comfortable resuming old habits and returning to a more public life. For brands and organizations, this creates an opportunity to build trust and reset previous views of your brand or organization. Read more from Autumn Jarrett.

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Associating Dogs With Products

Associating Dogs With Products

 |  May 13, 2021

Brands often associate themselves, either through community relations efforts or other less-subtle strategies and tactics, with causes connecting their company or brand culture to their customers’ values and interests. Is that why we are seeing so many pets, specifically dogs in advertisements?

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