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PR Tips for a Rebrand
Justin Liggin | July 22, 2021
Companies can choose to rebrand for many different reasons whether they have undergone a change in leadership, suffered a crisis or just want to modernize their image. In today's post, Justin Liggin discusses the elements businesses should focus on during a rebrand.
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Is It Okay To Be Skeptical When Consuming The News?
Abbie Fink | July 21, 2021
In this week's episode of #CSOM, Ilana Lowery, Arizona Director for Common Sense Media joins Abbie Fink and Dr. Adrian McIntyre to talk about news literacy. Listen now!
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How to Brush Up on Your Public Speaking
Autumn Jarrett | July 20, 2021
With COVID-19 vaccines now being widely distributed and many organizations planning for the return of in-person events this fall, it has never been a better time to brush up on your public speaking. In today's #TipForTuesday post, Autumn Jarrett shares a few things to remember before addressing your audience.
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#Media Monday – Shanti Lerner
Scott Hanson | July 19, 2021
Happy #MediaMonday! Today’s feature comes to us from Shanti Lerner, who covers culture and outdoors for the Arizona Republic. It’s been a worldwide journey for her to get to Arizona. Learn more about her!
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How Has the Pandemic Changed the Way You Shop?
Marissa Baker | July 16, 2021
How has the pandemic changed the way consumers consume? This is the question social media platforms have been trying to answer. Learn more!
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What is the Difference Between Publicity and Public Relations?
Autumn Jarrett | July 15, 2021
We often see publicity and public relations used interchangeably since many believe that these terms are the same thing, but that isn’t true. Hear more from Autumn Jarrett.
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What Makes a Good Client?
Abbie Fink | July 14, 2021
For any firm like ours, finding new business is a process. But what are the makings of a good client and how do you discover them? Learn more with Abbie Fink.
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How to Create Videos on Canva
Justin Liggin | July 13, 2021
Thanks to Canva, spicing up your social media with custom videos has never been easier. Learn more with Justin Liggin.
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#MediaMonday – Bree Burkitt
Scott Hanson | July 12, 2021
Happy #MediaMonday! Today's feature comes from Bree Burkitt, the editor of Flag Live! and Northern Arizona Monthly Magazine. Learn more about her!
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How to Use Pinterest for Public Relations
Autumn Jarrett | July 9, 2021
Pinterest is a great place to be for businesses and clients with a visual aspect. Find out which content performs best on Pinterest and why the app should be a part of your PR plan with Autumn Jarrett.
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Is Reputation a Side Effect of PR?
Marissa Baker | July 8, 2021
In a successful campaign, PR pros act as the messenger by listening to the brand, crafting newsworthy content and sharing it with the right audience. This strategic communication builds a stronger bond between the brand and its stakeholders. Many may wrongfully reduce this down to damage control or story spinning when in actuality, reputation management is one of the pillars of PR. Hear more from Marissa Baker.
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Why it is Important to be News Literate
Abbie Fink | July 7, 2021
Becoming news literate in today's media landscape is critical. Discover how to distinguish between real and fake news with Abbie Fink.
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