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PRSA’s Code of Ethics
Scott Hanson | Sep 28, 2023
Since 1950, PRSA’s Code of Ethics has served as the cornerstone of ethical public relations practices. Scott Hanson revisits the code and discusses the importance of doing things the right way in this blog post.
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Do Editorial Calendars Matter?
Alison Bailin | Sep 27, 2023
20 years after her first PR internship, Alison Bailin is discussing the significance of the editorial calendar and how its importance has evolved for PR professionals. Find out more in this blog post!
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How to Keep Your Brand Top of Mind
Justin Liggin | Sep 26, 2023
The best brands know how to get in your mind and stay at the forefront by utilizing marketing tactics that maintain identity while boosting awareness. Discover how your brand can stand out with consistent content, event marketing and more in this post from Justin Liggin.
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#MediaMonday – Jose R. Gonzalez
Justin Liggin | Sep 25, 2023
Happy #MediaMonday! Jose R. Gonzalez is a breaking news and general assignment reporter at The Arizona Republic. Meet Jose and discover how he got his start in media, his favorite stories to work on and much more in this feature.
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What Is the Point of Banning Books?
Abbie Fink | Sep 22, 2023
October 1-7 is Banned Books Week and the latest theme is “Let Freedom Read,” a call to action about the urgent need to defend the right to read and to support the community of readers, library staff, educators, authors, publishers, and booksellers. Read more from Abbie Fink on banned books and the power of reading in this post.
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What Are the Benefits of Rebranding?
Rayna Burgett | Sep 21, 2023
Whether your audience has shifted, mission has changed or your brand image does not adequately reflect your organization, it may be time to consider a rebrand. Learn more on the benefits of rebranding with Rayna Burgett in this blog post.
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What’s Changing in the AP Stylebook for 2024?
Justin Liggin | Sep 20, 2023
The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!
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Interview Tips – It’s Not Always How You Answer the Questions
Scott Hanson | Sep 19, 2023
The little things often make a difference on which job candidate rises above the others. In this blog post, Scott Hanson shares how some employers go beyond the resume and cover letter to determine who gets the job. Read more!
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#MediaMonday – Kenzie Barrena
Alison Bailin | Sep 18, 2023
Happy #MediaMonday! Check out our latest feature from Kenzie Barrena, a senior writer for Fabulous Media Group, which includes six lifestyle and news websites covering Arizona, California, Nevada, Washington and more. Meet Kenzie as she discusses her work, publications, favorite local spots and more in this post.
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Are Social Media Platforms Liable?
Scott Hanson | Sep 15, 2023
600 school districts across the country and 10 school districts in Arizona are suing TikTok, YouTube, Instagram, Facebook and Snapchat, accusing the social media companies of contributing to a mental health crisis among students which has prompted districts to allocate resources to tackle the issue. Can social media be held accountable? Read more in this post from Scott Hanson.
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Can I Grow My Audience Through a Story?
Rayna Burgett | Sep 14, 2023
Are you telling stories that elevate your brand? Discover how to build deep connections with audiences and create an identity around your brand through captivating storytelling in this post from Rayna Burgett.
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A Great Example of Transparency in the Midst of an Uncomfortable Situation
Abbie Fink | Sep 13, 2023
Participating in media interviews during a crisis situation allows individuals to tell their side of the story and let the public make up their own minds. Abbie Fink discusses a recent interview from Francis Wick of Wick Communications on his purchase of the Arizona Daily Sun newspaper and shares why this highlights the importance of speaking with the media in this post.
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