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Is the Daily Newspaper Still Relevant?
Abbie Fink | June 8, 2023
Is the daily newspaper still relevant? Abbie Fink answers the pertinent question and discusses the important role of the media in her latest blog post. Read more!
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What Does A Work Stoppage Mean For Newspapers?
Scott Hanson | June 7, 2023
After hundreds of journalists at 24 Gannett-owned newspapers walked off the job yesterday and Monday to protest against what it calls unfair labor practices, Scott Hanson is sharing more on the walkout of the Arizona Republic Guild and covering how the newspaper industry has changed in this blog post.
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Is Success Measurable?
Rayna Burgett | June 6, 2023
Success for your client could range from the cover story of a magazine to a popular social media post. Rayna Burgett covers the benefits of PR plans and breaks down how to evaluate success for a client in this blog post.
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#MediaMonday – Balin Overstolz-McNair
Jennifer Schwegman | June 5, 2023
Happy #MediaMonday! This feature comes to us from KTAR reporter, Balin Overstolz-McNair. Meet Balin, hear his story, how he got started in media and much more in this post.
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Are You Choosing Quality or Quantity?
Alison Bailin | June 2, 2023
With the series finales of three notable shows all taking place in the past week, it got Alison Bailin thinking about how television and streaming services have re-branded to focus on quality over quantity. Read more in this blog post from Alison!
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What Does Verification Mean on Social Media?
Justin Liggin | June 1, 2023
While blue checkmarks on social media were previously only given to public figures and big companies, times have changed. Justin Liggin outlines what verification is like on the most significant social media platforms in this blog post.
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What Makes Your Brand Stand Out from the Crowd?
Rayna Burgett | May 31, 2023
When thinking about how to best market your brand and present it to the public, there are several ways to make it stand out from the crowd. Learn more in this blog post from Rayna Burgett.
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How Large is Phoenix?
Scott Hanson | May 30, 2023
While there is still a perception of Phoenix still being in “The Wild West,” the growing population numbers present a significant market for organizations to establish themselves and expand their audiences. Read more on Phoenix's growth in the latest blog post from Scott Hanson.
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Is the Investment in Niche Advertising Worth It?
Alison Bailin | May 26, 2023
In today’s world where everything is scrutinized and so much content is custom, it makes perfect sense for ads to do the same thing. Learn about the effectiveness of niche advertising in today's blog post from Alison Bailin.
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NAU Grads Get Gates’ Insight
Scott Hanson | May 25, 2023
Bill Gates, co-founder of Microsoft, was the speaker at the recent Northern Arizona University graduation. Scott Hanson highlights 5 pieces of life advice Gates wished he had heard when graduating in today's blog post.
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The Power of the Prompt in ChatGPT
Justin Liggin | May 24, 2023
Prompts play a crucial role in leveraging the power of AI tools like ChatGPT. Drawing insight from a Promptmaster course, Justin Liggin shares how to write prompts for success in this blog post.
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How Does Social Media Differ from Earned Media?
Rayna Burgett | May 23, 2023
Earned media and social media are significant elements of today’s media landscape with each serving a different role. Rayna Burgett examines the similarities and distinctions between the two in this blog post.
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