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Is Word-Of-Mouth Marketing Still Effective?
Alison Bailin | July 26, 2023
Does word-of mouth-marketing still work in this day and age? Alison Bailin answers the important question using insights from recent studies in this blog post. Check it out!
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How Do You Multi-Task?
Rayna Burgett | July 25, 2023
With many of us in the public relations profession tending to multiple projects per day, time management is essential to working efficiently. From making lists to allocating your time, Rayna Burgett covers some tips for handling multiple tasks at once in this blog post.
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#MediaMonday – Matt Barcellos
Scott Hanson | July 24, 2023
The latest #MediaMonday feature comes to us from Matt Barcellos, a multimedia specialist at PHXTV and upcoming inductee into the National Academy of Television Arts & Sciences (NATAS) Rocky Mountain Chapter Silver Circle. Read Matt's story in this post!
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How Did Taco Tuesday Become Mainstream?
Abbie Fink | July 21, 2023
Known as genericization, Kleenex, Xerox and BandAid are just a few examples of brand names that have become generic words for the products they represent. Abbie Fink discusses how this applies to the Taco Tuesday trademark in this post.
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Is Neutrality the Answer?
Rayna Burgett | July 20, 2023
Is neutrality the answer for brands when it comes to social issues? In this blog post, Rayna Burgett discusses authentic brand activism in corporate communications and how this can impact credibility. Read more!
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How Barbie is Turning the World Pink
Justin Liggin | July 19, 2023
If you have been watching TV or scrolling on social media, Barbie has surely flooded your screen with ads, brand collaborations, influencer partnerships, original music and most notably, the signature Barbie pink! Justin Liggin shares how the new Barbie movie is spreading the word through monumental marketing efforts in this blog post.
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Snow-Skiing in July? The Importance of Communicating Year-Round
Scott Hanson | July 18, 2023
As desert temperatures reach near 120 degrees in Arizona, some in the southern hemisphere are out skiing for winter. Scott Hanson shares more on a recent international communications experience and discusses how the Public Relations Global Network can help you reach the world in his latest blog post.
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#MediaMonday – Melissa Larsen
Alison Bailin | July 17, 2023
More than seven years ago, we profiled Melissa Larsen as part of our #MediaMonday series. Now, we are back with another feature from Melissa, who currently serves as the editor of Fabulous Media Group, overseeing Fabulous Arizona, Fabulous California, Fabulous Nevada, Fabulous Washington, Fabulous Iowa, and Fabulous Wisconsin.
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Are Team Member Profiles Useful for My Brand?
Rayna Burgett | July 14, 2023
Depending on the brand, profiling team members can elevate the brand and increase engagement with a desired audience. Learn more from Rayna Burgett on the benefits of promoting a team in this blog post.
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Why Fly A Flag?
Scott Hanson | July 13, 2023
After seeing a flag flying in front of just about every cabin when visiting Munds Park, Arizona, Scott Hanson eventually learned that this can communicate another message. Find out more in this blog post.
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How Can You Find Inspiration in Public Relations?
Justin Liggin | July 12, 2023
With so much of public relations relying on creativity, professionals in the industry may find themselves looking for a special spark of inspiration. Justin Liggin tells us how to find it in his latest blog post. Read more!
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Do Unsolicited Emails Actually Work for New Business Development?
Abbie Fink | July 11, 2023
Are you utilizing email for new business development? Abbie Fink shares how businesses can actually develop relationships and secure opportunities with the help of email in this post.
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