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Communicating Your Reopening
As our lives slowly return to normalcy, many businesses are heading for a reopen. Creating and implementing a communication plan for a reopen will ensure effective messaging and put businesses on a successful path for the future.
READ MORESocial Media Campaigns Showing Authentic Humor
Businesses that show their brand in an authentic way on social media often have the most followers and likes. Just as personal pages show off the everyday of life, businesses use their social media to connect with their fans every day. Authenticity and consistency are two important factors in keeping your brand at the top of your consumers’ mind.
READ MOREWhy You Should Join Clubhouse
Last year, Tik Tok quickly became the most popular app for everyone to join and this year it looks like Tik Tok may have some competition with the emergence of Clubhouse. Click to read about the new app.
READ MOREThe Importance of Personalization
In today's marketing world, personalization is everything. But why is personalization so important and what are the benefits of using it?
READ MOREHow to Build a Crisis Management Strategy for Social Media
Part of public relations and what HMA does lies in crisis management and communication. In today's post, Justin Liggin shares how he incorporates crisis management in his client's social media strategies.
READ MOREWhy You Need an Effective Social Media Strategy
At HMA, we stress the importance of staying consistent in your brand’s messaging in all communications that go out to the media, but we also echo this message to our clients when it comes to their social media channels. When strategizing with clients, I have often heard Abbie explain that social media should be included […]
READ MOREWhere are my likes?
Many Instagram users on Tuesday night noticed that their timeline was looking a bit different after it appeared that they could no longer see the number of likes on pictures and instead saw the post was liked by one named Instagram user “and others.” In 2019, Instagram began testing the idea of removing likes for […]
READ MOREHow Can You Communicate Sustainability?
February 26th marks National Skip the Straw Day, a day where environmental advocates encourage Americans to consider their usage of single use plastic and ask themselves what they can do to keep these plastics out of world’s landfills and oceans. Today is the perfect time to discuss sustainability and the best ways to communicate it […]
READ MOREHow to Make Your Feed Fun
While it may be cold now, the spring season is set to begin in about a month which means it is the perfect time to freshen up your social media. Sometimes you may be unsure of what to do on your social media other than post a photo or two. But there are easy solutions […]
READ MOREWhat Does Your Community Really Think of Your Business?
As I prepare to move into a new house, I have been browsing through the Facebook Marketplace and Craigslist to find furniture. I came across the Nextdoor app which is very similar to these sites but also acts as a social media platform connecting you to your neighbors through public posts. Unlike the posts I […]
READ MOREWhat Social Media Metrics Should You Track?
Last month, Autumn discussed how users can get the most out of Instagram. Part of getting the most out Instagram and other social media sites is paying attention to the metrics that come from your posts. There are many important metrics available to track but which ones should you be monitoring the closest? Engagement Engagement […]
READ MOREIs Influencer Marketing Just the New Celebrity Endorsement?
Zillennial- the term used to describe those of us that are part of the revolution of tech, still had a landline in the home and likely learned how to use Microsoft Office in school. Split between the 90s and 00s, we were among the first to use technology every day, found and watched YouTube videos […]
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