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Insights from Influencer Report

Insights from Influencer Report

 |  Nov 12, 2019

The latest Morning Consult Influencer Report is in, focusing on how to engage Gen Z and Millennials. Check out Alison's thoughts on its findings!

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Social Media Posts Matter

Social Media Posts Matter

 |  Nov 5, 2019

A Cleveland Browns player's recent Twitter tirade only reinforces the fact that what you say on social media DOES matter. Read more!

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The Vatican is following digital trends, are you?

The Vatican is following digital trends, are you?

 |  Oct 22, 2019

Take a tip from the Vatican this #TipTuesday on how to embrace the digital world. See how they're taking rosaries to the next level!

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Instagram has an algorithm, do you?

Instagram has an algorithm, do you?

 |  Oct 9, 2019

Instagram is one of the most used social media platforms. Do you know how to make the most of your engagement on the platform? Learn more!

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Time to look at the clock… and yes, I mean TikTok

Time to look at the clock… and yes, I mean TikTok

 |  Sep 25, 2019

We already know that people are on social media to catch up on news and events, so it’s no surprise effective campaigns span multiple platforms.  Thankfully, these platforms are constantly adding new features for brands and businesses to send their message with ease. But one platform, TikTok, hasn’t gained as much popularity in the PR […]

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The ‘Gram Goes the “Book” Route

The ‘Gram Goes the “Book” Route

 |  Sep 24, 2019

At long last, Instagram is allowing users to schedule posts, as Facebook has been doing for years. The announcement was made last week, and is (for now) limited to business pages.

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Use Your Heart

Use Your Heart

 |  Aug 29, 2019

I am someone who is always a sucker for a heartwarming story, so when I came across this story about Orlando International Airport surprising a mom who had just dropped her daughter off at her Disney internship, I couldn’t help but smile (and maybe get a little teary-eyed). It all started when Madi tweeted the […]

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What is snackable content?

What is snackable content?

 |  Aug 28, 2019

Social media trends come and go, but strategies for increasing engagement have a much longer shelf life. One of my favorite strategies is “snackable content,” or bite-sized bits of information that help grab and hold the teeny tiny attention spans that fill social media. Snackable content is meant to be easily digestible, with a delicious […]

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What motivates people to use social media?

What motivates people to use social media?

 |  Aug 20, 2019

Picture this: A room full of people and most of them are looking down at their phones.  It is a classic picture for 2019, so it is no surprise that 45% of the world’s population uses social media, according to Famemass. On average, people are using social media almost an hour more now than they […]

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Is it ok for the workplace to monitor your social media feed?

Is it ok for the workplace to monitor your social media feed?

 |  Aug 8, 2019

Social media has given all of us a platform for our personal views. But when those personal views come into conflict with your profession, have you crossed the line?

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Why is Snapchat taking over Instagram?

Why is Snapchat taking over Instagram?

 |  Aug 1, 2019

Snapchat has recently revealed it has added 13 million daily active users over the past quarter, bumping its total daily user count to the highest number the app has seen in recent years – 203 million. With the confidence boost that came along with rising numbers, Snapchat has also introduced a hilarious global ad campaign […]

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Future of Instagram

Future of Instagram

 |  July 23, 2019

As we all have probably heard by now Instagram is continuing to test hiding the “likes” from users in more markets around the world. This has everyone wondering what this might mean for those users who we call “Instafamous” or “Instagram models.” I always had professors throughout college who always said, “the amount of ‘likes’ […]

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