May 22, 2019

Crisis communication in the time of YouTube

As the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is […]
May 16, 2019

Social media done right

When it comes to social media, creativity and originality are key to engaging with your audience. Over the last few weeks, I’ve noticed a few social […]
May 9, 2019

To like, or not to like

I was scrolling through Buzzfeed the other day when an article caught my eye: Instagram is hiding like counts from followers in a test to see […]
March 5, 2019

Social Media: Timing is Everything

Is there anything worse than creating the most perfect graphic for social media only to have no one like, comment or share? You spent time making […]
November 6, 2018
voter participation

How Instagram and Snapchat Are Boosting Voter Participation

With statistics showing that younger people are less inclined to get out and vote, social media platforms such as Instagram and Snapchat, are finding ways to […]
October 11, 2018
natural disasters

The Impact of Social Media on Natural Disasters

Social media has become a revolutionary tool for businesses and brands. However, platforms such as Twitter and Facebook have redefined communication, especially during natural disasters and […]
October 2, 2018
Facebook

Is it a Facebook hoax?

I’ve seen it. You probably have too.  A post on Facebook claiming that Facebook’s algorithms are now limiting your news feed to 25 friends. It’s a […]
September 18, 2018
instagram

Instagram Finds Emily

This weekend, I saw the movie A Simple Favor with Blake Lively, Anna Kendrick and Henry Golding. One of our blog posts from this past May […]
September 14, 2018
social

When social media is really social

A few years ago, I googled myself and found a couple of other Scott Hansons who have backgrounds similar to mine.  One is a sports reporter […]
September 12, 2018
micro-influencer

The power of the micro-influencer

Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies […]