August 30, 2018

Is Social Media Your Online Resume?

So you want to play college football?  You want to get hired for that plumb job?  Be warned. University of Nebraska head football coach Scott Frost […]
August 9, 2018

What are the Pitfalls that Businesses Face When Engaging in Social Media?

Today's blog post highlights a few pitfalls businesses and brands face when engaging in a social media strategy.
August 8, 2018

Emotion: The Key to Viral Content

Think about the very last thing you shared on social media. Something that hit you a certain way you just had to pass it along to […]
August 2, 2018

What are the Risks of Social Media Engagement?

Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. However, social media engagement can be risky. Here are some common social media security risks among brands.
July 13, 2018

My Successful Social Media Strategy and Why It Was All Wrong

I grew up with technology and personally witnessed the evolution of social media. In elementary school I played Oregon Trail on the colored iMac next to […]
July 12, 2018

Pancakes or Burgers?

If you read my blog post from a few weeks back, I discussed the social media uproar and dramatic announcement behind IHOP’s name change. The “b” […]
June 15, 2018


The restaurant previously known as IHOP, took the Internet by storm on Monday, June 11th when they announced on Twitter that they were now officially known […]
May 9, 2018
Blake Lively

Blake Lively is an Insta Game-Changer

Blake Lively been in the center of a social media storm that has generated a ton of attention for her new movie. And here's what PR pros can learn from this.
March 27, 2018

Where is Social Media Headed?

On April 4, Facebook will show the first of 25 midweek, daytime Major League Baseball games. Viewers will be able to watch the live stream on smartphones, tablets, computers and other connected devices, including home TVs. Who remembers when Facebook was just a place to keep in touch with former classmates?