Our Blog

How Has the Pandemic Changed the Way You Shop?

How Has the Pandemic Changed the Way You Shop?

 |  July 16, 2021

How has the pandemic changed the way consumers consume? This is the question social media platforms have been trying to answer. Learn more!

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How to Create Videos on Canva

How to Create Videos on Canva

 |  July 13, 2021

Thanks to Canva, spicing up your social media with custom videos has never been easier. Learn more with Justin Liggin.

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How to Use Pinterest for Public Relations

How to Use Pinterest for Public Relations

 |  July 9, 2021

Pinterest is a great place to be for businesses and clients with a visual aspect. Find out which content performs best on Pinterest and why the app should be a part of your PR plan with Autumn Jarrett.

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Popular Social Media Trends of 2021

Popular Social Media Trends of 2021

 |  June 24, 2021

We’re halfway through 2021 and as the second quarter comes to a close, it’s a good idea to review your social media channels and make any adjustments to current campaigns. Learn about the social media trends that can revamp your online presence.

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Is it Enough to Just Say You’re Sorry?

Is it Enough to Just Say You’re Sorry?

 |  June 23, 2021

We’re all going to make mistakes, whether in our personal lives or our professional lives. But when that happens, owning up to that mistake will go a long way. But what happens when the apology falls flat, isn’t sincere, isn’t believable?

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How to Use Twitter’s Trending Topics for Your Twitter Strategy

How to Use Twitter’s Trending Topics for Your Twitter Strategy

 |  June 22, 2021

While we may plan social media content ahead of time, it is still important to monitor and utilize trending topics (where appropriate) to join the bigger conversations. Learn how you can use Trending Topics on Twitter to improve your strategy.

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What is Twitter Blue?

What is Twitter Blue?

 |  June 10, 2021

The development of Twitter Blue serves as a reminder of the valuable data that can come from surveys and listening to your audience’s needs and wants. So what exactly does Twitter Blue offer? Read more from Autumn Jarrett.

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Is Social Media a Blessing or Curse for Corporate Communications?

Is Social Media a Blessing or Curse for Corporate Communications?

 |  May 26, 2021

Social media presents both benefits and pitfalls for businesses. Find out how to avoid risk and engage with your audience successfully on this week's Copper State of Mind podcast.

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PR and Personal Branding

PR and Personal Branding

 |  May 7, 2021

Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.

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How to Wow Your Audience with LinkedIn Video

How to Wow Your Audience with LinkedIn Video

 |  May 6, 2021

LinkedIn Live videos get, on average, 7x more reactions and 24x more comments than native video produced by the same broadcasters. Learn from Autumn more about this new feature on LinkedIn.

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How to Talk to Your Audience on Social Media

How to Talk to Your Audience on Social Media

 |  Apr 29, 2021

Autumn shares some insights from a marketing summit she attended with the Chandler Chamber of Commerce. Today, she covers how to talk to your audience on social media. Click the link to read more!

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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

Does Influencer Marketing Make Traditional Marketing Communications Obsolete?

 |  Apr 28, 2021

Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.

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