August 20, 2019

What motivates people to use social media?

Picture this: A room full of people and most of them are looking down at their phones.  It is a classic picture for 2019, so it […]
August 8, 2019

Is it ok for the workplace to monitor your social media feed?

Social media has given all of us a platform for our personal views. But when those personal views come into conflict with your profession, have you crossed the line?
August 1, 2019

Why is Snapchat taking over Instagram?

Snapchat has recently revealed it has added 13 million daily active users over the past quarter, bumping its total daily user count to the highest number […]
July 23, 2019

Future of Instagram

As we all have probably heard by now Instagram is continuing to test hiding the “likes” from users in more markets around the world. This has […]
July 18, 2019

Surveys, quizzes and apps…oh my

This week’s app craze, FaceApp, has everyone posting photos of what they might look like in the future. Just as fast as photos were shared, the dangers of the app were exposed.
July 11, 2019

Say “bon appétit” to yummy digital communication

Another, mostly unknown, fun fact  about me is that I am obsessed with cooking. I dabble in my spare time, but mostly enjoy learning about cooking […]
June 26, 2019

Crisis Communications in the Social Media Age

It seems not a day goes by that a viral video is making the news. Abbie gives her expert insight on how to handle crisis communications in the social media age.
May 29, 2019

Millennials, Gen Z’ers Have Love/Hate Relationship with Social Media

Millennials and Generation Z are expressing uneasiness and pessimism -- about their careers, their lives and the world around them, according to Deloitte’s eighth annual Millennial Survey. Explore their relationship with branding and social media.
May 22, 2019

Crisis communication in the time of YouTube

As the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is […]
May 16, 2019

Social media done right

When it comes to social media, creativity and originality are key to engaging with your audience. Over the last few weeks, I’ve noticed a few social […]