October 9, 2019

Instagram has an algorithm, do you?

Instagram is one of the most used social media platforms. Do you know how to make the most of your engagement on the platform? Learn more!
September 25, 2019

Time to look at the clock… and yes, I mean TikTok

We already know that people are on social media to catch up on news and events, so it’s no surprise effective campaigns span multiple platforms.  Thankfully, […]
September 24, 2019

The ‘Gram Goes the “Book” Route

At long last, Instagram is allowing users to schedule posts, as Facebook has been doing for years. The announcement was made last week, and is (for now) limited to business pages.
August 29, 2019

Use Your Heart

I am someone who is always a sucker for a heartwarming story, so when I came across this story about Orlando International Airport surprising a mom […]
August 28, 2019

What is snackable content?

Social media trends come and go, but strategies for increasing engagement have a much longer shelf life. One of my favorite strategies is “snackable content,” or […]
August 20, 2019

What motivates people to use social media?

Picture this: A room full of people and most of them are looking down at their phones.  It is a classic picture for 2019, so it […]
August 8, 2019

Is it ok for the workplace to monitor your social media feed?

Social media has given all of us a platform for our personal views. But when those personal views come into conflict with your profession, have you crossed the line?
August 1, 2019

Why is Snapchat taking over Instagram?

Snapchat has recently revealed it has added 13 million daily active users over the past quarter, bumping its total daily user count to the highest number […]
July 23, 2019

Future of Instagram

As we all have probably heard by now Instagram is continuing to test hiding the “likes” from users in more markets around the world. This has […]
July 18, 2019

Surveys, quizzes and apps…oh my

This week’s app craze, FaceApp, has everyone posting photos of what they might look like in the future. Just as fast as photos were shared, the dangers of the app were exposed.