March 27, 2018
Media

Where is Social Media Headed?

On April 4, Facebook will show the first of 25 midweek, daytime Major League Baseball games. Viewers will be able to watch the live stream on smartphones, tablets, computers and other connected devices, including home TVs. Who remembers when Facebook was just a place to keep in touch with former classmates?
March 6, 2018
Arizona Innovation Marketing Association

Arizona Innovation Marketing Association Event Recap

Bre attended her first-ever AZIMA (Arizona Innovation Marketing Association) event called “Get Engaged! (No Ring Required)" with guest speaker was Nani Saffer, vice president of account management at NetBase Inc. She talked about how engagement is the strongest indicator of what’s working and what’s not for your client's brand.
February 23, 2018
Blue Twitter Cartoon Logo - HMA Public Relations

Twitter Analytics Takeaways

Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt.
February 14, 2018
Faded Snapchat Logo - HMA Public Relations

Will Snapchat Snap Back?

The most recent Snapchat redesign has sent users into a tizzy. So much so that hundreds of thousands have signed a petition to revert the update. But should the social media platform reconsider? [Click below for more]
January 11, 2018
Fake News

Facebook Plans to Focus on Issues Including Fake News

Facebook CEO, Mark Zuckerberg, has made a New Year's resolution that is making news by announcing that he plans on fixing Facebook's fake news problem. [Click below for more]
December 15, 2017
Micro-Influencer Marketing Services

Micro-Influencer 101 – Public Relations Connections

Rachel believes that "influencer" should be the word of the year, and for good reason! She also feels there is another 2017 term to know: Micro-influencer. [Click below fore more]
November 8, 2017
Twitter Logo Image

You Get More Characters, And You Get More Characters!

Twitter's new character limit expansion has left many of us scratching our heads. Will this social media platform be able to remain fundamentally unaltered despite this change? [Click below for more]
November 2, 2017
Sharing Cat Photos on Social Media

Are Stories Coming to Buzzfeed?

If you’ve read my blog posts, you may have noticed that I reference Buzzfeed, like, a lot. Buzzfeed has my heart, not only because of its off-beat content and humorous take on everyday life, but because it also operates as a reliable news source, and I’m pretty excited about a new change they’re implementing.
November 1, 2017
State of PR 2017 with PRSA Phoenix

State of PR 2017 with PRSA Phoenix

Last week I attended the PRSA Phoenix State of PR 2017 + Annual Meeting luncheon and it was great! The luncheon included a great panel that reviewed trends in technology, communications, ethics and more.
October 25, 2017
social media

Can You Recover From a Social Media Flop?

A lifestyle magazine in New Jersey is currently recovering from a major PR fail they suffered 2 days ago, how can PR pros avoid social media flops?