November 6, 2018
voter participation

How Instagram and Snapchat Are Boosting Voter Participation

With statistics showing that younger people are less inclined to get out and vote, social media platforms such as Instagram and Snapchat, are finding ways to […]
October 11, 2018
natural disasters

The Impact of Social Media on Natural Disasters

Social media has become a revolutionary tool for businesses and brands. However, platforms such as Twitter and Facebook have redefined communication, especially during natural disasters and […]
October 2, 2018
Facebook

Is it a Facebook hoax?

I’ve seen it. You probably have too.  A post on Facebook claiming that Facebook’s algorithms are now limiting your news feed to 25 friends. It’s a […]
September 18, 2018
instagram

Instagram Finds Emily

This weekend, I saw the movie A Simple Favor with Blake Lively, Anna Kendrick and Henry Golding. One of our blog posts from this past May […]
September 14, 2018
social

When social media is really social

A few years ago, I googled myself and found a couple of other Scott Hansons who have backgrounds similar to mine.  One is a sports reporter […]
September 12, 2018
micro-influencer

The power of the micro-influencer

Unlike celebrities with millions of social media followers, micro-influencers may have anywhere from 10,000 to 50,000 followers on their platforms. While the exact numerical definition varies […]
August 30, 2018
social

Is Social Media Your Online Resume?

So you want to play college football?  You want to get hired for that plumb job?  Be warned. University of Nebraska head football coach Scott Frost […]
August 9, 2018
pitfalls

What are the Pitfalls that Businesses Face When Engaging in Social Media?

Today's blog post highlights a few pitfalls businesses and brands face when engaging in a social media strategy.
August 8, 2018
content

Emotion: The Key to Viral Content

Think about the very last thing you shared on social media. Something that hit you a certain way you just had to pass it along to […]
August 2, 2018
engagement

What are the Risks of Social Media Engagement?

Social media has become a crucial element for many brands' marketing and customer service success, creating important stakeholder engagement. However, social media engagement can be risky. Here are some common social media security risks among brands.