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PRSA Western District Conference Redux
Alison Bailin | Mar 20, 2019
We are three weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than our own Abbie S. Fink. The scheduled is a meaty one, featuring Park Howell, Gini Dietrich, Anthony W. D’Angelo, Ken Jacobs and several others. This is always my favorite […]
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Is Spotify predicting the future?
Annelise Krafft | Mar 19, 2019
I spend every morning listening to something on Spotify. Whether I’m streaming trending music or my favorite podcasts, Spotify is a one-stop-shop for everything I crave. As a recent college graduate, I’ve noticed that Spotify makes a special effort to cater to young people like myself. What they’re doing is working, resulting in outrageous growth. […]
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#FunFactFriday – Welcome to HMA!
HMA Public Relations | Mar 15, 2019
Hi everyone! I’m Annelise Krafft, HMA’s newest account coordinator. It’s so exciting to be joining this team and getting to share my thoughts with you every week. To kick off my first blog post, I thought I would share some of my favorite bullet points about myself with you for #FunFactFriday. I come from a […]
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The Pen is Mightier than the Keyboard
Kelsey Makings | Mar 14, 2019
As mentioned, I am a martian millennial. I grew up with technology and I evolved with social media. However, I still find myself stuck in some pretty old school habits. I use paper. A lot. For instance, I take notes on my notepad instead of my phone. There is something oddly satisfying about taking your […]
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What do employers look for on your social media?
Abbie Fink | Mar 13, 2019
I do a fair amount of informational interviews. These conversations with recent or soon-to-be college graduates are a great way for them to meet with potential employers without the pressure of a job interview. There are some common questions that are always asked – What is a typical day look like? Why did you choose […]
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Taking It To The Street
Scott Hanson | Mar 12, 2019
Public relations programming is essential to the tourism and hospitality industry. “Build it and they will come” just doesn’t work all by itself. A destination is nothing more than an accidental stop-over if nobody knows about it. With that said, we in the PR industry still often find it difficult to explain to lay people […]
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It’s not about the numbers
Abbie Fink | Mar 8, 2019
When social media first started to become an important part of a communications strategy, we spent a lot of time figuring out how to increase the number of followers our various social media accounts had. We strived to hit certain milestones (help us reach 1,000 followers). We created incentives for people to like our page […]
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A Million Egos
Scott Hanson | Mar 7, 2019
HMA Public Relations has been involved with dozens of successful restaurant openings over the years. Projects like that are often short-term and high-energy and typically involve a healthy serving of media relations, community relations and special event planning. They definitely get an agency’s adrenaline pumping. I was watching a recent episode of “A Million Little […]
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Podcasting – the art of story
Abbie Fink | Feb 28, 2019
I’m teaching an intro to social media class at Phoenix College. My students included re-careering adults, returning students and typical college-age kids. Throughout the class, we are discussing a variety of different social media platforms and how they apply to small business. By the end of the semester, each student will have prepared a social […]
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Tour Guides Are Ambassadors
Scott Hanson | Feb 27, 2019
Whenever one of our HMA team makes a speech or we give a presentation, we usually practice it before we do it for real. We counsel our clients to do the same, sometimes serving as coaches. Practice can make perfect – or at least really good. On a recent trip, I had the opportunity to […]
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What is Crisis Communications at Sea?
Scott Hanson | Feb 22, 2019
HMA Public Relations has worked on some major crisis communication projects over the years. Sometimes we are a part of them even when we’re on vacation. This time, it was as the target audience. While on a recent cruise to Central America, I had the opportunity to watch a cruise ship’s leadership team spring into […]
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The Sky is Not the Limit
Abbie Fink | Feb 21, 2019
How does a less than stellar high school student find his way to college and eventually in space? By reading a book. Captain Scott Kelly, the most recent presenter at the Arizona Speaker Series, readily admits that he was not the best student and had it not been for the appealing cover of the book, […]
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