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Mega-Influencers vs. Micro-Influencers
Autumn Jarrett | Sep 3, 2019
What does it mean to have social media influence? Autumn breaks down the difference between mega-influencers and micro-influencers.
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I’m going to take my social media strategy to the old town road
Marissa Baker | Aug 30, 2019
Last week, we discovered that the average person uses social media almost two and a half hours every day. So, it only makes sense to continually evaluate and improve your social media strategy to ensure you are putting out the most effective social media content for your brand. PR Daily suggests that meme marketing is […]
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Coaches need coaching, too
Scott Hanson | Aug 22, 2019
I recently had the opportunity to attend the annual Arizona High School Football Head Coaches pre-season meetings. Varsity high school football coaches from across the state came to learn about upcoming rule changes, the continued emphasis on sportsmanship and to get some professional development. At HMA Public Relations, we have written extensively about how important […]
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Those that do, teach
Abbie Fink | Aug 21, 2019
As the school year starts back up, Abbie is getting ready to teach another class for ASU. Read more about her journey from in-person to online teaching.
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#FunFactFriday – On this day in history
Autumn Jarrett | Aug 9, 2019
For today’s #FunFactFriday we are going to take a short journey through history, so maybe I should have titled this #FlashbackFriday instead. Either way, I’m going to kick off this #FunFactFriday with a couple significant events that happened on this day (August 9) in history. On this day back in 1974, Gerald R. Ford became […]
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2019 Rocky Mountain Emmy Nominees Announced
Alison Bailin | Aug 7, 2019
The 2019 Rocky Mountain Emmy nominees have been announced, including an HMA client segment that has been nominated in two categories. Check out who else is on the list.
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When should a company rebrand?
Autumn Jarrett | July 31, 2019
Over the past few years, we have seen brands like Dunkin’ Donuts become Dunkin’, Jamba Juice become Jamba and IHOP’s infamous temporary name change to IHOB (we all remember the social media uproar). These name changes pose the question of “When or why a company should rebrand?” Often times we see a brand wanting to […]
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Homegrown Giveaway
Scott Hanson | July 30, 2019
The Arizona Diamondbacks are giving “snow globes” away at this Saturday’s game against the Washington Nationals - with a twist.
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Like father, like daughter
Annelise Krafft | July 26, 2019
Now that my parents are empty nesters, a lot of time has been dedicated to decluttering our house and prepping my parents for the eventual downsize they will make away from my childhood home. Along with the years of mile-long CVS receipts and unused coupons we saved, we have stumbled across countless childhood memories – […]
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Why I choose to shop local (and you should to)
Marissa Baker | July 25, 2019
Supporting your local communities with your time and money can have a big impact on economic development. When buying local, you’re circulating money back into your own neighborhood. There is also less confusion as to what preservatives and pesticides all mean for you and your health. A great place to start out consuming locally sourced […]
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Creatures of Habit
Autumn Jarrett | July 16, 2019
As humans we are creatures of habits, some of us more than others. I like to think of myself as being spontaneous and eager to try new things, but I still have some habits or routines that I follow. For an example, when I stumble across a new food (usually desserts) I will become obsessed […]
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The Final Test
Autumn Jarrett | July 12, 2019
You’ve just graduated from college, you’ve taken your graduation trip to celebrate and now you are faced with the constant “what’s next?” question. For outsiders, finding a job once you graduate from college is sometimes considered to be easy. There is a lot of competition and more hoops to jump through to land your first […]
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