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#MediaMonday – Martha Maurer
Annelise Krafft | July 8, 2019
Today’s #MediaMonday comes to us from Martha Maurer, News Director at KTAR News 92.3 FM in Phoenix. She oversees the editorial and breaking news decision-making of the largest radio news team in Arizona. Martha, time to share: My journalism career began in television, not in radio. During my last year at the Walter Cronkite School […]
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The Four F’s of the Fourth of July
HMA Public Relations | July 3, 2019
The Fourth of July is right around the corner, and I know many of us are looking forward to a three-day weekend (maybe four days if you’re fortunate enough like we are to have Friday off as well) and celebrating with our yearly traditions. Let’s take a look at some of the common associations with […]
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Just because you can doesn’t mean you should (again)
Abbie Fink | July 2, 2019
Photos create powerful reactions. In today's newsroom, judgement calls are made every day on sharing images. Just because you can doesn't mean you should.
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Arizona’s Family Meet-and-Greet Luncheon
Annelise Krafft | June 25, 2019
Last week, I attended a broadcast media luncheon with Arizona’s Family, put on by PRSA Phoenix. Attendees had the chance to hear from a diverse panel of the Arizona’s Family team about how they remain unbiased in their reporting and their opinions of the perfect pitch. Panelists included Jennifer Jones, senior content coordinator; Sean McLaughlin, […]
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Public Relations is about Real RelationSHIPS
Alison Bailin | June 21, 2019
In public relations, success is based just as much on your ability to develop real relationships as it is on your professional skills. Alison shares ways to help develop real bonds in the workplace.
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In Brands We Trust
Abbie Fink | June 20, 2019
Edelman’s annual Trust Barometer Special Report notes that people’s expectations of brands are evolving. Learn more about key takeaways from the study.
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How to market during Pride Month
Annelise Krafft | June 19, 2019
June is Pride Month – a celebration of the LGBTQ+ community. This year is especially meaningful to LGBTQ+ people because it commemorates the 50th anniversary of the Stonewall riots, which occurred in June 1969 and inspired the June celebration. Like many other national holidays, Pride Month gives brands an opportunity to use targeted marketing to […]
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Best advice you got from your dad
Abbie Fink | June 12, 2019
With Father's Day right around the corner, Abbie asked for the best business advice people have gotten from their dad.
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3 “12” Eternity Law
Scott Hanson | June 11, 2019
René C.W. Boender, author of Generation Z & The 4th Industrial Revolution, Great to Cool and Cool is Hot, was a guest speaker at the recent PRGN meetings.
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The Toughest Job in Broadcasting
Scott Hanson | June 6, 2019
The toughest job in broadcasting has to be the official pronouncer for the Scripps National Spelling Bee, which is carried live on ESPN.
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Incoming Inspiration
Scott Hanson | May 28, 2019
Scott subscribes to a few different e-mail blasts that come from people he knows Here are some of his favorites.
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Twitter: What not to do
Annelise Krafft | May 17, 2019
The first step to doing social media right is knowing what not to do. While scrolling through PR Daily, I came across an article called “5 Twitter gaffes brand managers should avoid.” While each of the points are valuable, I am going to relay the top three I feel are the most important. You don’t […]
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