Our Blog
FILTER BY CATEGORY
Networking at your fingertips
The other day, during my daily Twitter scroll, I stumbled across an app called Shapr – a business networking app modeled after Tinder. Like the popular dating app, this professional networking tool uses an algorithm to suggest possible employers with matching interests and similar goals. This app is simplifying the networking process, directly connecting job-seekers […]
READ MORETiny businesses are taking over
Tiny houses have popped up everywhere, from HGTV’s Tiny House Hunters to the trendiest Airbnb destinations. While these compact and cozy living spaces are all the rage, the impact they’re having on the business world is anything but small. While stopping by a colleague’s office the other day, I noticed a tiny-house-turned-coffee-truck parked on the […]
READ MOREThe Secret to Success
If you knew success was a certainty, what would you attempt to do? I’ve been inspired by this quote recently. Upon first read, I can think of a million things I would attempt if I knew success was certain. I would write a novel, apply for my dream job or run a marathon! When I […]
READ MOREClass All The Way
Former Phoenix Suns coach John MacLeod passed away earlier this week. He is the winningest coach in team history and in my mind, was a tremendous class act.
READ MOREGone Phishing
Just last week, I almost fell victim to a phishing scam. Someone emailed me, pretending to be a trusted colleague, and tried to convince me to buy them hundreds of dollars’ worth of gift cards. Luckily, I thought something smelled fishy (pause for laughter!) and was able to reveal the truth before making a huge […]
READ MORE#TurnbackTuesday – PRSA Western District Conference Being Naughty
With the PRSA Western District Conference beginning tomorrow in Phoenix, Alison is sharing learning from previous years’ events - this time bringing us back to 2012.
READ MOREYoung Sheldon Copies Young Abbie
We all have different stories about how we got into PR. While watching a recent episode of the popular CBS show Young Sheldon, one of my favorite shows, part of the storyline reminded me of how Abbie got her start in PR. Abbie’s story is that when she was in sixth grade, the school administration […]
READ MOREBlazing Your Own Trail
The last of the presenters in the inaugural season of the #ArizonaSpeakerSeries was Dr. Jane Goodall. That’s right, the lady who lived with the chimpanzees. And today just happens to be her 85th birthday. And let me tell you, Dr. Goodall is one feisty lady. In July 1960, at the age of 26, she traveled […]
READ MOREIt’s a Family Affair
As I’m sure you already know, my dad is local news maverick Steve Krafft, who just retired after 34 years of reporting. In all that time, he picked up a few tips that he passed on to me. Now, I would like to pass them on to you. Here are some tips from my dad: […]
READ MORE#BookClub: The Fire Line
I’ve been in a book club for about 20 years. We’ve been as big as 15 people and as small as three members over the years. We come from all walks of life – single, married, divorced, widowed, kids, no kids, working, retired, you get the picture. But the one thing we have in common […]
READ MORE#ThrowbackThursday: PRSA Western District Conference
We are two weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than our own Abbie S. Fink. Leading up to the big event, I wanted to share some of my learnings from past events. If you missed last week’s post, check […]
READ MOREDear Sponsored Ads…
Dear sponsored ads, Can you please stop following me around? Can you please disappear from my digital space? Because you know what? … It’s working. I see you. I need you. I click on you. It is no secret that I have just bought a house. Therefore, my current internet activity shows I am interested […]
READ MORE