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Have a Spooky Halloween!
Annelise Krafft | Oct 31, 2019
Happy Halloween from HMA! Before tonight's trick-or-treating, get in the spooky spirit by reading about some of the most haunted spots in the Valley.
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Making Conversations Count
Alison Bailin | Oct 24, 2019
Are you making meaningful connections in business? If not, don’t worry - Alison will show you how. Check it out!
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What are you grateful for?
Abbie Fink | Oct 17, 2019
In honor of her 55th birthday, Abbie is adding five more things to her list of what she was thankful for at 50 years old. What are you grateful for?
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Are Podcasts the New Soap Operas?
Alison Bailin | Oct 2, 2019
Soap operas were named because they were sponsored by soap companies. Alison sees the same theme happening with companies who sponsor her favorite podcasts.
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‘Tis the Season for Pumpkin Spice
Autumn Jarrett | Sep 27, 2019
The change of the season has Autumn thinking about pumpkin spice and everything nice. But how can you tell if your brand over-doing it? Read more about how seasonal marketing can affect your brand this fall.
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Confirm or not to confirm, that is the question
Abbie Fink | Sep 26, 2019
Now that we all rely on digital calendars, do you still make a point to confirm your appointments ahead of time? See how Abbie manages her confirmations.
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Too young for business cards?
Autumn Jarrett | Sep 19, 2019
As an ambitious 6-year-old, Autumn was already trying to climb the career ladder. Business cards were the first step. Read more!
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Flu Season Marketing
Annelise Krafft | Sep 18, 2019
As flu season approaches, Annelise breaks down her recent experience getting a flu shot and how CVS marketed the service to her.
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The Sport of Communicating Injuries
Scott Hanson | Sep 17, 2019
Injuries are a part of sports. Especially big-time sports. But how they are communicated is vastly different from sport-to-sport. Just this past weekend, Super Bowl-winning quarterbacks Drew Brees and Ben Roethlisberger were injured. Brees suffered a thumb injury and Roethlisberger injured his elbow. Both are scheduled for surgery. Earlier in the week, we had learned […]
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Does anyone use the phone as a phone anymore?
Abbie Fink | Sep 13, 2019
Are phone calls becoming obsolete? Abbie sure hopes not. As a communications pro, she believes everyone should pick up the phone and have a conversation every once in a while.
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Where did you get that photo?
Marissa Baker | Sep 12, 2019
Don't make these common mistakes public relations and marketing pros are making that are landing them in legal trouble. If you are frustrated with finding the perfect photo for your brand, we made a list of the best places to find stock photos that aren’t so stock photo-y.
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Starbucks Cancels Subscriptions
Scott Hanson | Sep 6, 2019
As an avid newspaper supporter, Scott was disappointed to hear that Starbucks will quit selling hard copies of the New York Times in its stores, among other major publications. Read more about what this means for the future of the newspaper industry.
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