The Power of Thank You
First, thank you all for taking the time to click and read this. It really means something, and does not go unnoticed.
That felt good reading, right? It felt good writing it, too.
In recent weeks, I’ve had the chance to “Zoom it up” with several colleagues in the media and in public relations. More than once, the concept of gratitude – specifically the words “thank you” – came up.
With media friends, we got to talking about the sheer number of pitches we get on any given day, beyond the hard news and breaking news informational items. The consensus: we get A LOT. I average about 50 custom, direct pitches a day that aren’t robo-releases or mass distribution emails. And I am on the low end in the group.
This discussion led to another: the people we work with over and over – and why.
While timely responses, good pitching and helping out with a story or idea if even not a fit for the brand or a client were all noted, everyone also said: because they say thank you. And they mean it. And they do it often and authentically.
Of course, this led me down the rabbit hole of stressing over anyone and everyone I’ve neglected to thank for things over the course of my entire life, since I am neurotic like that. But once I got a grip, I started looking into the science behind why “thank you” is so important. I found some really good stuff, both scientific and not, and wanted to share. Gratitude has power, both at work and at home.
The Hidden Power of Thank You
HuffPost The Power of
Giving Thanks Can Make You Happier
The Ripple Effect of Thank You