Our Blog
FILTER BY CATEGORY
Lessons Learned From Top Golf
Kelsey Makings | Oct 18, 2018
One can say I am competitive by nature. As an athlete, I took a loss pretty hard. As a Cardinals fan, well, I have had to learn how to accept an “L” more times than I would like. So, when the HMA team gathered at Top Golf to support Subway Kids & Sports, you can […]
READ MORE
The Real Reason Customers Invest
Grace Flemer | Oct 17, 2018
This past weekend, one of the University of Alabama’s best known traditions was brought back to life after it was nixed a few years ago following the 2014 Iron Bowl against Auburn University. “Dixieland Delight” by the band Alabama was played once again during the fourth quarter while students and fans sang along. The tradition […]
READ MORE
What is the Iowa Hawkeyes Wave?
Scott Hanson | Oct 10, 2018
Community traditions have a way of engaging and strengthening brands – particularly when it involves football and kids. The stadium wave has been a part of sports since the late ‘70s. If you’re unfamiliar with it, the wave occurs in a packed stadium when successive groups of spectators briefly stand, yell, and raise their arms. […]
READ MORE
Thoughts from an alumna visiting her college town
Grace Flemer | Sep 27, 2018
This past weekend, I visited my college town of Tuscaloosa, Ala. for the football game against Texas A&M. It also happened to be the same weekend that my sorority was hosting the new house dedication and ribbon-cutting ceremony. I chose the perfect weekend to make my first post-grad appearance. I immediately felt at home getting […]
READ MORE
HAPPY BIRTHDAY ALISON!
Kelsey Makings | Sep 26, 2018
Surprise!! While you’re off exploring ice glaciers and deepening your love of whales, we wanted to come together to wish you a very happy birthday! I hope you are having a fabulous time in Alaska, Alison! Thank you for being one of my many great mentors here at HMA. Happy Birthday! – Grace Nobody at […]
READ MORE
Preaching to the choir
Scott Hanson | Sep 19, 2018
I recently attended a celebration of life service for Rev. William O. Smith. Rev. Smith had been a part of our family even before we became a family. He founded the church my in-laws attended. He baptized my wife, Susan, as a baby. He performed the wedding for Susan and me more than 33 years […]
READ MORE
A Lifetime of Sports
Grace Flemer | Sep 13, 2018
Sports have been an important part of my life since I could remember. I danced for 17 years, played tennis for 12 years and attempted soccer for a couple years (my parents realized this was not the sport for me when I called the uniform my soccer costume and insisted on wearing a matching ribbon […]
READ MORE
What are the traits of an elite competitor?
Scott Hanson | Sep 5, 2018
I had the opportunity recently to attend a statewide meeting of Arizona high school football coaches. They got to hear first-hand about new rule changes, how old rules would be enforced and more importantly – the significance of “character-based coaching” and teamwork. Bruce E. Brown, director of Proactive Coaching, provided some tremendous insight that applies […]
READ MORE
Tips on How to Beat the End-of- Summer Blues
Kelsey Makings | Aug 29, 2018
It starts just before Labor Day. As September approaches, we become acutely aware that summer is almost over. Endings in general can easily bring up feelings of anxiety, sadness and general malaise. After all, soon there will be no more careless summer nights; no more early Fridays at work and no more days spent at […]
READ MORE
Building Brand Loyalty Through Annual Special Events
Scott Hanson | Aug 7, 2018
Annual special events are a proven way to build and sustain brand loyalty, which we have written about many times, including here, here, here and here, as examples. I recently attended another one that is off-the-charts good. Each day of training camp, the Green Bay Packers players ride kids’ bikes to practice. The players exit […]
READ MORE
Five Fridays
Grace Flemer | Aug 3, 2018
Happy Friday! Everyone looks forward to waking up on a Friday after a long week because we are one day closer to the weekend. This year, only four months are blessing us with five Fridays, and August is one of them. Take this gift for granted and do something meaningful with the longer month. Here […]
READ MORE
30 Life Lessons I’ve Learned in My 30 Years
Kelsey Makings | July 19, 2018
Today marks my 30th birthday and despite the mass consensus that I should be feeling down and longing for my 20s back, that’s simply not the case. I am excited to turn 30. I’m old enough that people may finally mistake me for an adult and yet young enough to pretend a night out won’t […]
READ MORE