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How Good is Your Digital Marketing Strategy – Part Three?
Abbie Fink | July 1, 2021
Digital marketing is consistently a top consideration when developing strategic communications plans. In today's post, Abbie Fink shares the importance of measuring your campaigns.
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#FunFactFriday – Our Oldest Newspapers
Scott Hanson | June 25, 2021
Learn about the oldest newspapers in American history in today's #FunFactFriday blog post from Scott Hanson.
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#FunFactFriday – The Olympics and PR
Justin Liggin | June 18, 2021
The Olympics Games are right around the corner, but with the event facing fierce public backlash, could it become a future lesson in crisis management? Find out more with Justin Liggin.
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How Good is Your Digital Marketing Strategy – Part Two?
Abbie Fink | June 17, 2021
Setting goals and reporting your progress are significant parts of a good digital marketing strategy. In today's post, Abbie Fink shares how to create meaningful goals that will lead you to success.
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What To Do When You’re Stuck in a Writing Rut
Marissa Baker | June 11, 2021
As communication professionals, we’re tasked with various writing assignments from social media posts and blog content to news releases and bylined articles. So, what happens when we, as storytellers, get writer’s block?
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Why You Want Your Public Relations Team at the Table
Abbie Fink | June 9, 2021
When a company has a PR problem on their hands, it's most likely because something operationally broke down. In this episode of #CSOM, Abbie Fink and Dr. Adrian McIntyre talk about the importance of involving communication teams in your business plan.
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Is Ben & Jerry’s More Than Ice Cream?
Autumn Jarrett | June 4, 2021
As we pass the year mark since George Floyd’s murder, diversity, equity and inclusion (DE&I) continues to be on many people’s minds. Read more about how Ben & Jerry's have been able to stick to their values to support social injustice issues.
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How Good is Your Digital Marketing Strategy – Part One?
Abbie Fink | June 3, 2021
How good is your digital marketing strategy? In today's post, Abbie Fink shares the first of three parts to a successful digital marketing campaign.
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Are Business Cards Still Relevant?
Marissa Baker | June 2, 2021
Here at HMA, we see the value of having printed business cards. In addition to sharing important contact details, a business card is a great place to jot down a few notes to remember your conversations. Read more from Marissa Baker.
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#FunFactFriday – Common Myths in Public Relations
Marissa Baker | May 28, 2021
Public relations remains a highly misunderstood industry. Today's #FunFactFriday disproves the common misconceptions about PR.
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The Connection Between PR and ESG
Justin Liggin | May 27, 2021
Public relations initiatives that prioritize Environmental, Social and Governance (ESG) issues have become a key to success for not only brand reputation and marketability, but for the planet as well.
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Is Diversity, Equity and Inclusion a Waste of Time?
Abbie Fink | May 21, 2021
The conversation of diversity, equity and inclusion (DE&I) has been around in the workplace for many years. Yet a recent survey from United Minds found that nearly 40 percent of C-Suite leaders say DE&I is a “waste” of time and resources. Read more from Abbie Fink.
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