Our Blog
FILTER BY CATEGORY
Is Public Relations Right for You?
Alison Bailin | June 22, 2018
Do you have what it takes? This blog post will help you determine if working in public relations is right for YOU.
READ MORE
Walk-ins Are Welcome
Grace Flemer | June 6, 2018
I was sitting at my kitchen table with my laptop and brand new college degree when it finally dawned on me. Why am I allowing this new world of online applications determine my future? Why has this digital process become the new normal? Who is even looking at my resume and application? Now don’t get […]
READ MORE
What Is A Calendar Listing?
Alison Bailin | May 24, 2018
Each month, we are sharing the 411 on some of the most oft-used tactics in our PR toolboxes. Today’s lesson is on the calendar listing.
READ MORE
#MediaMonday – Gretchen Pahia
Alison Bailin | May 21, 2018
Fellow PR pro Gretchen Pahia has an exceptionally cool side hustle as the new editor of North Phoenix Family. Get to know her a little better today.
READ MORE
What Is Content Marketing?
Scott Hanson | May 18, 2018
The Arizona 100, a project of HMA Public Relations, will launch May 17. It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona.
READ MORE
How To Make People Better
Alison Bailin | May 11, 2018
Jim Morris, the inspiration for the film The Rookie, talked on overcoming life’s obstacles and living your dreams at a recent Accelerant event.
READ MORE
Blake Lively is an Insta Game-Changer
Breanne Krager | May 9, 2018
Blake Lively been in the center of a social media storm that has generated a ton of attention for her new movie. And here's what PR pros can learn from this.
READ MORE
What is a Photo Caption?
Alison Bailin | May 3, 2018
Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.
READ MORE
Writing is PR’s Foundation
Scott Hanson | May 2, 2018
Writing has always been the foundation of public relations. See how students at South Mountain High School are honing their writing skills!
READ MORE
Why I Still Invest in Professional Development
Abbie Fink | May 1, 2018
Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development.
READ MORE
What Is a Story Pitch?
Alison Bailin | Apr 27, 2018
One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. So what's the difference?
READ MORE
Are You a Planner?
Breanne Krager | Apr 25, 2018
If you’re in the public relations industry, you are most definitely a planner. But as most of us know, knowing how to set aside time to plan is critical in our field.
READ MORE