May 24, 2018
Calendar

What Is A Calendar Listing?

Each month, we are sharing the 411 on some of the most oft-used tactics in our PR toolboxes. Today’s lesson is on the calendar listing.
May 21, 2018
Gretchen Pahia

#MediaMonday – Gretchen Pahia

Fellow PR pro Gretchen Pahia has an exceptionally cool side hustle as the new editor of North Phoenix Family. Get to know her a little better today.
May 18, 2018
Content Marketing

What Is Content Marketing?

The Arizona 100, a project of HMA Public Relations, will launch May 17.  It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. 
May 11, 2018
Jim Morris

How To Make People Better

Jim Morris, the inspiration for the film The Rookie, talked on overcoming life’s obstacles and living your dreams at a recent Accelerant event.
May 9, 2018
Blake Lively

Blake Lively is an Insta Game-Changer

Blake Lively been in the center of a social media storm that has generated a ton of attention for her new movie. And here's what PR pros can learn from this.
May 3, 2018
Photo Caption

What is a Photo Caption?

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.
May 2, 2018
Writing

Writing is PR’s Foundation

Writing has always been the foundation of public relations. See how students at South Mountain High School are honing their writing skills!
May 1, 2018
Professional Development

Why I Still Invest in Professional Development

Even though Abbie will soon be celebrating 25 years at HMA Public Relations and 31 years in the industry, she still invests in her professional development.
April 27, 2018
Story Pitch

What Is a Story Pitch?

One of the similarly handy tactics people most often confuse with a news release is a little something called the story pitch. So what's the difference?
April 25, 2018
Planner

Are You a Planner?

If you’re in the public relations industry, you are most definitely a planner. But as most of us know, knowing how to set aside time to plan is critical in our field.