March 20, 2018

Why You Should Enter Industry Award Programs

Industry awards are a great way to demonstrate to clients how good the work is that you do for them. It also provides a forum to show off for prospects, as well. Here is a list of PRSA Chapter awards!
March 9, 2018
Side Hustle

Do PR People Have a Side Hustle?

Alison came across a story in the New York Post about “the side hustle." Of course, it focused on how more than 50% of Millennials are the ones doing the side hustling. But here is the thing: every member of our office, which includes a borderline Baby Boomer, a Gen Xer and two Oregon Trailers has a side hustle (or two).
March 7, 2018

What is a Ghostwriter?

As public relations professionals, we spend a tremendous amount of our workday in front of the keyboard. This includes writing news releases, drafting talking points, speeches for key executives, memos to employees, etc.  And more often than not, these communications pieces are written on behalf of someone else.
March 1, 2018
Tribal Governments

Public Relations for Tribal Governments

Our work in tribal affairs over the past 25-plus years has put HMA Public Relations at the forefront of some of Arizona’s and the Southwest’s highest profile issues.  It has been – and continues to be -- meaningful work with tremendous significance to the tribes we have represented.
February 27, 2018

Three Tips for Responding to a Crisis Situation

Last week news broke in a Sports Illustrated story about the Dallas Mavericks and the “accepted” culture of sexual harassment and misconduct. Rachel is sharing three tips for responding to this particular crisis situation, Mark Cuban’s response and how Cuban should move forward.
February 23, 2018
Blue Twitter Cartoon Logo - HMA Public Relations

Twitter Analytics Takeaways

Anyone who knows Rachel knows how much sh love Twitter and #hashtags. If she comes across an article about anything related to Twitter and it is on one of her favorite PR news websites, PR Daily, it is pretty much guaranteed that she will read it. So she loved it when she came across the blog post “6 takeaways from @PRDaily’s year on Twitter” from Carlin Twedt.
February 22, 2018
Black and White Arizona Stat University Sign - HMA Public Relations

Frequently Asked Questions about Public Relations

Last week, Alison had the privilege of speaking in her friend and long-time local journalist Christia Gibbons’ class at ASU’s Cronkite School. The students were split down the middle as to whether they were looking to go into careers in journalism or public relations.
February 20, 2018
Risk Management

Planning for the Unexpected: Five Best Practices for Risk Management

This guest post is provided by Keri McIntosh, Senior Vice President, Events, CMP at The Castle Group, our PRGN partner in Boston, with offices in Atlanta and Maui. She offers five best practices for risk management when it comes to planning events.
February 15, 2018
Stacked Newspapers - HMA Public Relations

How to Get Published By Forming Relationships

Some may believe that you can get published in top media outlets in one fell swoop. But Rachel thinks that this is not usually the case. [Click below for more]
February 9, 2018
Yelp Cartoon - HMA Public Relations

Is the Customer Always Right?

When it comes to bad Yelp reviews, there is a proper way to respond to them and utilize the information to make the experience better for everyone. [Click below for more]