July 20, 2018
reality

My First Impression of Public Relations vs. The Reality

As a freshman, my first mass communications and APR classes were a complete shock. Media channels are not what you flip through on your television, research […]
June 26, 2018
thought

What is Thought Leadership?

If you are in public relations, or work with a public relations team on behalf of your brand or business, you’ve probably heard the term “thought leadership” a time or two.
June 22, 2018
right

Is Public Relations Right for You?

Do you have what it takes? This blog post will help you determine if working in public relations is right for YOU.
June 6, 2018
welcome

Walk-ins Are Welcome

I was sitting at my kitchen table with my laptop and brand new college degree when it finally dawned on me. Why am I allowing this […]
May 24, 2018
Calendar

What Is A Calendar Listing?

Each month, we are sharing the 411 on some of the most oft-used tactics in our PR toolboxes. Today’s lesson is on the calendar listing.
May 21, 2018
Gretchen Pahia

#MediaMonday – Gretchen Pahia

Fellow PR pro Gretchen Pahia has an exceptionally cool side hustle as the new editor of North Phoenix Family. Get to know her a little better today.
May 18, 2018
Content Marketing

What Is Content Marketing?

The Arizona 100, a project of HMA Public Relations, will launch May 17.  It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona. 
May 11, 2018
Jim Morris

How To Make People Better

Jim Morris, the inspiration for the film The Rookie, talked on overcoming life’s obstacles and living your dreams at a recent Accelerant event.
May 9, 2018
Blake Lively

Blake Lively is an Insta Game-Changer

Blake Lively been in the center of a social media storm that has generated a ton of attention for her new movie. And here's what PR pros can learn from this.
May 3, 2018
Photo Caption

What is a Photo Caption?

Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.