The Arizona 100, a project of HMA Public Relations, will launch May 17. It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona.
Our team has been sharing some of the most oft-used tactics in our media relations toolbox in recent months. Thus far, we’ve decoded the news release, story pitch, press conference, deskside media meeting and informal media meeting. Today, we tackle another of our favorite tools – the photo caption.