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What are Key Messages?
Alison Bailin | Feb 6, 2019
There are so many tactics that we as public relations folks use to effectively do our jobs. We’ve been taking time each month to share these tactics with our readers as well as client and prospective clients as a means to help all of us understand the inner workings (or as Abbie calls it, “The […]
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Real Estate Provides Insight Into PR Growth Areas
Scott Hanson | Dec 18, 2018
With 2019 rapidly approaching, agencies are busy planning for the next 12 months. Among the biggest questions: What sectors will provide the greatest opportunities for growth? And are they sustainable? To start with, astute real estate executives have historically been strong believers in the value of effective public relations programming. The industry has a lot […]
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To Pitch or Not To Pitch?
Abbie Fink | Nov 29, 2018
There is not a day that goes by that the topic of responding to RFPs and developing proposals isn’t discussed among my colleagues. Should we submit a response to an RFP? How much information and creative work should we include in our proposal? How can we possibly discuss a budget when we don’t know what […]
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A Few Takeaways from the PRSA Media Breakfast
Kelsey Makings | Nov 28, 2018
I attended a PRSA media breakfast at the Arizona Republic yesterday morning. The event included a tour of the newsroom along with a Q&A session with four journalists, including Ryan Randazzo, business reporter, Catherine Reagor, real estate reporter, Stephanie Innes, healthcare reporter and Lauren Saria ,dining reporter.. Here are a few takeaways from each panelist. […]
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When Medicine and Media Meet
Abbie Fink | Nov 20, 2018
The line-up features some of the most interesting people of our time from across a variety of industries and political backgrounds.
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What is the expectation economy?
Scott Hanson | Nov 14, 2018
When we agree to pay money for something, we have certain expectations. It could be related to the quality of the product or more importantly today, the service related to the transaction. According to TrendWatching, “The expectation economy is an economy inhabited by experienced, well-informed consumers from Canada to South Korea who have a long […]
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PR Pros Outnumber Journalists
Abbie Fink | Sep 28, 2018
A recent post on PR Daily shares the news that PR professionals outnumber journalists 6:1. Really nothing new about that. Everyday we’re seeing stories about layoffs in newsrooms, broadcast contracts not being renewed and publications closing their doors. But that fact does have a huge impact on how those PR professionals do their job. It […]
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What is a diverse and inclusive workplace?
Abbie Fink | Sep 20, 2018
As a business owner and a public relations practitioner, the topic of diversity and inclusion is brought up on a regular basis. We talk about the need for a more “diverse workforce” and that we want to create “an inclusive office.” But what does that really mean? I think we can all agree that diversity […]
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Being an introvert in the extroverted world of PR
Kelsey Makings | July 27, 2018
As a young girl there was nothing I loved more than writing a story or playing with a few close friends. I wasn’t one for big parties and the thought of having to talk to a complete stranger had me running for the nearest exit. So then why would I choose to enter the public […]
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Professional Networking – Start in College!
Grace Flemer | July 25, 2018
As a college student, the term “networking” is tossed around in nearly every career-related conversation. The idea of it can seem daunting, or like something to be figured out later on in one’s career. In some cases, students place no priority on networking because they don’t know how to do it or understand it’s importance. […]
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My First Impression of Public Relations vs. The Reality
Grace Flemer | July 20, 2018
As a freshman, my first mass communications and APR classes were a complete shock. Media channels are not what you flip through on your television, research is the glue that holds a campaign together and using an oxford comma before the “and” in a series is unacceptable (it also results in a five-point deduction on […]
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What is Thought Leadership?
Alison Bailin | June 26, 2018
If you are in public relations, or work with a public relations team on behalf of your brand or business, you’ve probably heard the term “thought leadership” a time or two.
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