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Planning for the Unexpected: Five Best Practices for Risk Management
Abbie Fink | Feb 20, 2018
This guest post is provided by Keri McIntosh, Senior Vice President, Events, CMP at The Castle Group, our PRGN partner in Boston, with offices in Atlanta and Maui. She offers five best practices for risk management when it comes to planning events.
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How to Get Published By Forming Relationships
Rachel Brockway | Feb 15, 2018
Some may believe that you can get published in top media outlets in one fell swoop. But Rachel thinks that this is not usually the case. [Click below for more]
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Is the Customer Always Right?
Rachel Brockway | Feb 9, 2018
When it comes to bad Yelp reviews, there is a proper way to respond to them and utilize the information to make the experience better for everyone. [Click below for more]
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Winter Olympics in PR-Speak
Scott Hanson | Feb 8, 2018
When it comes to the Winter Olympics, us Arizona PR pros may not be as familiar with them as the Summer Olympics, so Scott has put it in terms we can understand! [Click below for more]
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Why Should You Hire a Public Relations Agency
Alison Bailin | Feb 7, 2018
We've hit on the "what is" when discussing public relations but we haven't written much on the reasons "why" a business should hire a PR agency until today. [Click below for more]
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Do PR People Still Send News Releases?
Abbie Fink | Feb 6, 2018
News releases aren't dead, but there are a few things to keep in mind when sending them. Abbie has compiled some of these dissemination tips. [Click below for more]
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State of the Public Relations Industry
Alison Bailin | Jan 31, 2018
Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. [Click below for more]
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Six Steps for Building a Crisis Communications Plan
Rachel Brockway | Jan 3, 2018
HMA Public Relations provides crisis communications services to a variety of clients. Here are some things to consider when creating a crisis communications plan. [Click below for more]
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What’s On Your Voicemail?
Scott Hanson | Dec 20, 2017
What's on your voicemail? In Scott Hanson's case, it's a special birthday shout out to people who are famous to him. And it changes every day! [Click below for more]
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How Can You Boost Your SEO?
Breanne Krager | Dec 19, 2017
In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. [Click below for more]
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Public Speaking Myths
Alison Bailin | Dec 13, 2017
In a recent Forbes post, author and lecturer Ken Sterling debunks three myths about public speaking. Can you guess which three they are? [Click below for more]
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Cultivating Creativity
Alison Bailin | Nov 14, 2017
Ragan’s PR Daily recently published a post on four methods to jolt communications creativity. Available here, it details how lateral thinking, perspective shift, concept porting (taking great ideas from one area of expertise and translating it effectively into another) and intentional conflict can help get the creative juices flowing. The post inspired me to offer […]
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