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Public Relations AgencyWe’ve often taken to this platform to share insight on “what” is public relations.

Public relations is “a tool that communicates a desired message to targeted publics.” Abbie talks more about here.

We’ve even asked our colleagues to help answer the question. Lisa Cutter from Denver shares how public relations involves a lot of “problem solving – helping organizations navigate through issues and crises with that most basic and essential of skills, good communications.”

And Abbie’s mom shares her take that public relations is about making real connections between people, brands, stories and – at times – lettuce. (Click the link – it’s a cute story).

We do not, however, share as often the reasons “why” a business, brand or organization should hire a public relations agency. So, I’ve compiled a list of all the reasons why you should hire a public relations agency. If any fit, here we are!

Why you should hire a public relations agency:

  1. You want to increase your presence – be it among the media, influencers, online, in social space, among target audiences or otherwise.
  2. You want to tell your story – or develop new consumer interest.
  3. You are doing something impactful in your industry.
  4. You are doing something impactful in your community.
  5. You want to be considered an expert and though leader in your industry.
  6. You want to build relationships.
  7. You want to build trust.
  8. You want to generate investor interest.
  9. You want help solving problems.
  10. You have a budget in place for marketing communications and clear communications goals.

And if the time is right for your company or organization, I hope you’ll give us a call.

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

1 Comment

  1. Basically, as your article suggests, a PR firms job is to relay a company’s message clearly to the mass that they are targeting by means of advertisements and the likes. That sounds like an essential service to miss out on. Having a PR firm seems to be connected to a company’s growth rate as they can boost it if done properly. I’ll be sure to read more about them and see if they are the ones responsible for those amazing commercials online and on the television. Thanks!

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