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This Tuesday tip is dedicated to answering a sometimes-confounding question: What is Public Relations?

When I was in school, I learned that “public relations helps an organization and its publics adapt mutually to each other.” Excuse me, what does that mean?

Bottom line for your company is that you need consumers to purchase your products, believe in your services and have loyalty to you because you are a good company.

How do you convince these consumers, as you battle for higher ground with your competition, that you are the right choice for whatever item they need that you offer?

You need to sway them your way, and not forcefully impose upon them.

Public relations is a tool that communicates a desired message to targeted publics. Any organization that uses this tool is the better for it because it works.

Or, as Scott always says, “Get noticed.”

What’s your definition of public relations? We have more thoughts on the topic as well, just click here.

Abbie S. Fink
Abbie S. Fink
Vice President/General Manager Abbie has been doing public relations her whole life…from organizing a picket line in 6th grade to organizing client communications today. She’s passionate about a lot of things, you’ll see. Check out Abbie's full bio

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