Writing has always been the foundation of public relations, supporting strategic thinking through various tactics. These include news releases, editorials, pitches, white papers, speeches and the list goes on.
One can never get started too early in building that foundation.
Students at South Mountain High School, under the direction of former TV sports anchor Anne Montgomery, now a teacher and author, are getting some real-world writing experience.
In addition to producing Southwinds, the student news site, a group of aspiring journalists and writers have produced a slick, glossy 14-page program for the school’s mega-track meet, the Annual Richard Thompson Track & Field Classic, featuring 34 high school teams from around the state. With Makayla Lambert, editor, and Elizabeth Ochoa, assistant editor, leading the way, the students handle all aspects of putting the publication together from start to finish. It’s just one component of demonstrating their passion.
It’s an excellent start to building that foundation, whether the students go on to work in the media, become PR professionals or choose another career path.