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CalendarEach month, we are sharing the 411 on some of the most oft-used tactics in our PR toolboxes.

Today’s lesson is on the calendar listing.

A calendar listing generally contains the “Who,” “What,” “Where,” “When,” “Why,” and cost of an event or program in a specific format. It is meant to be posted – often by us – to online calendars as well as sent to traditional and community media to share pertinent data on a specific event.

It is not a story pitch. This is.

It is not a news release. This is.

It should neither be sent to any hard-news media nor any long lead media if the date is less than a month away.

Examples of times to use a calendar listing:

  • Announcement of a music festival
  • Announcement of a community food drive
  • Announcement of a free hearing check for the community
  • Announcement of a gala
  • Announcement of open house events
  • Announcement of summer camp sign-ups

Oh, it’s also not a media advisory – but stay tuned as we tackle that tactic in the near future.

Alison Bailin
Alison Bailin
Senior Account Executive Alison has a lot to say…about pretty much everything...all the time. From the current state of public relations to the social media impact on Shark Week to crisis communications in the sports world, Alison’s blogs are focused on “amusing through her PR musings,” and then some. Check out Alison's full bio

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