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Content MarketingContent marketing is increasingly becoming a valuable component of an organization’s communication strategy. Content marketing is creating and distributing valuable, relevant information to attract your target audience and to drive a profitable result.

It’s an especially effective tool in positioning clients as thought-leaders or subject-matter experts.   When analyzing different content distribution channels side-by-side, it becomes clear that e-mail continues to offer the largest overall reach – especially if the email is personalized.  It can be an efficient and cost-effective way for organizations to introduce themselves and build rapport with a large audience and potential customers.

The Arizona 100

The Arizona 100, a project of HMA Public Relations, will launch May 17.  It is a twice-monthly digital publication that will provide quick and concise, yet through, news of the people, events, activities and news shaping Arizona.  Each of the 100-word stories focus on the arts, entertainment, history, as well as healthcare, real estate, banking and general business news  of interest to Arizonans.

In addition to the enewsletter, each of the articles will be featured on the Arizona 100 website and shared on social media.  It’s a nice integrated package!

The Arizona 100 is part of the 100 Companies, the world’s first PR publishing network created by journalists and PR professionals to meet the needs of businesses and readers in today’s fast-paced digital world.

Other 100 Company members are in:  Atlanta, Oklahoma, Arkansas, North Carolina, Tallahassee, Tampa Bay, Dubai, Colorado, Washington, D.C., New Orleans, Boston, Memphis, Houston, Alaska, Pittsburgh and Wisconsin, with a number of markets coming on-line soon.

Who knew so much news could be shared in 100-word articles?

If you’d like more information on how you or your clients can be featured in an upcoming issue, please contact

Scott Hanson
Scott Hanson
President Scott is president of HMA Public Relations and a founding member of the Public Relations Global Network. He’s a Phoenix native, husband, father of two and a fan of all sports and a participant in some. Check out Scott's full bio

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