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What Does it Take to Work in Public Relations?
Alison Bailin | May 19, 2021
Do you have what it takes to work in public relations? Read what Alison Bailin says it takes to make it in the industry.
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#TipForTuesday – Becoming a Product of Productivity
Marissa Baker | May 18, 2021
After a year of working from home, this has become our normal. Those routines we set in place more than a year ago are no longer new. So what can you do when your productivity at work starts to decline?
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#MediaMonday – Mark Charter
Scott Hanson | May 17, 2021
Happy #MediaMonday! Today's post comes from Good Morning Tucson's anchor, Mark Charter. Learn more about what it is like to anchor a morning show and hear some of his favorite stories he has covered for KGUN in these last three years.
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How Can Brands Build Trust for the New Normal?
Autumn Jarrett | May 14, 2021
With COVID-19 restrictions beginning to ease and vaccines becoming widely received, consumers are becoming increasingly comfortable resuming old habits and returning to a more public life. For brands and organizations, this creates an opportunity to build trust and reset previous views of your brand or organization. Read more from Autumn Jarrett.
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Associating Dogs With Products
Scott Hanson | May 13, 2021
Brands often associate themselves, either through community relations efforts or other less-subtle strategies and tactics, with causes connecting their company or brand culture to their customers’ values and interests. Is that why we are seeing so many pets, specifically dogs in advertisements?
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How Do You Create an Authentic Relationship With the Media?
Alison Bailin | May 12, 2021
How do you build a credible relationship with the media? Abbie Fink explores this question on this week's episode of Copper State of Mind. Click the link to listen now!
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What is Your Brand’s Purpose?
Abbie Fink | May 11, 2021
Does your brand's reputation match its actions? Today’s consumers pay special attention to how brands act and behave. Read more from Abbie about creating a do-good philosophy for your business.
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#MediaMonday – Brent Ruffner
Abbie Fink | May 10, 2021
Today’s #MediaMonday is introducing us to Brent Ruffner, the Anthem reporter for Independent Newspapers. Learn more about him!
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PR and Personal Branding
Justin Liggin | May 7, 2021
Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.
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How to Wow Your Audience with LinkedIn Video
Autumn Jarrett | May 6, 2021
LinkedIn Live videos get, on average, 7x more reactions and 24x more comments than native video produced by the same broadcasters. Learn from Autumn more about this new feature on LinkedIn.
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Guest Post: What is PR?
Abbie Fink | May 5, 2021
Today we have a guest post from Andrea Meyer, a former client. She explains what PR is and why it is a commonly misunderstood profession.
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#TipForTuesday- Working with Micro-Influencers
Marissa Baker | May 4, 2021
Influencer marketing has been on the rise as more consumers trust their favorite “gurus” for product advice. While it may sound expensive to work with an influencer, there are many micro-influencers with their own specific niches that can be just as effective, if not, more effective than macro-influencers. Click the link to learn why.
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