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What Are AI Chatbots?
Chatbots can give PR pros inspiration or topics for stories, marketing campaigns, website content, blog posts and much more. Justin Liggin discusses AI chatbots and their impact on the industry in this blog post.
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Do Your Visuals Match Your Brand?
When it comes to brand visuals, consistency is important. Learn more about the importance of brand building visuals in this blog post from Alison Bailin.
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#MediaMonday – Craig Harris
Today’s #MediaMonday profile comes to us from Craig Harris, editor-in-chief of The Coronado News, a direct mail weekly newspaper, newsletter and daily website with local and national news, sports and financial coverage. Meet Craig and learn more about this publication launching on Jan. 31. in this post!
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You Must Be a Smart Consumer of News
As a consumer of news, it is your responsibility to be mindful about the news you consume. Discover how to be a smart consumer of news with these recommendations from Abbie Fink. Read more!
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Assuming Perfection
The airline industry has taken a beating over the last several weeks from weather and staffing issues to computer glitches. Read more on these recent events and their impact on communications in the latest blog post from Scott Hanson.
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2023 PRSA Fact and Fiction: Trends in Local Media Takeaways
In today's blog, Rayna Burgett outlines the takeaways from the PRSA virtual event “Fact and Fiction: Trends in Local Media.”
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Do You Have A Brand Mascot?
From the Pillsbury Doughboy to the Morton Salt Girl to our very own Mr. Pickle, brand mascots help increase brand identity and can send a message. Read more on mascots and their benefits in this blog post from Justin Liggin.
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#MediaMonday – Patrick Breen
Happy #MediaMonday! The latest feature comes to us from Patrick Breen, staff photographer and videographer for the Arizona Republic. Learn more about Patrick and his award-winning work in this post.
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The Power of Visual Storytelling
After attending an annual leadership conference, Abbie Fink is sharing more on the keynote speaker, Rick Guidotti of Positive Exposure. Learn more about this nonprofit and how it emphasizes the importance of imagery in this blog post.
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Does Your Brand Need a Refresh?
Are you due for a refresh? In this blog post, Alison Bailin shares more on a recent rebranding project from Maricopa County and covers what elements you should consider when revamping your brand. Check it out!
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The Social TV Experience
Are you familiar with social TV? Rayna Burgett shares more on how social media and traditional TV have blended together and discusses how this approach has created more flexibility in PR campaigns.
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Graphic Design Trends to Watch For
New graphic design trends are taking over in 2023. Find out more in the latest blog post from Justin Liggin.
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