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What is Change Communication?
Internal synergy is important and communicating change with your team, stakeholders and more can be difficult. Justin Liggin talks more on the importance of change communication in this blog post.
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Can Money Buy Happiness?
Can money buy happiness? Rayna Burgett shares more on the age-old question and its connection to PR, also discussing some misconceptions surrounding the topic in this blog post. Read more!
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Is Maricopa County Growing?
New census numbers have revealed that Maricopa County is the nation’s fastest growing county! Scott Hanson shares more on these numbers and covers where people are coming from in this blog post.
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#MediaMonday – Amanda Herrera
Happy #MediaMonday! This feature comes to us from Amanda Herrera, segment producer for AZ Family's Good Morning Arizona. Find out more on Amanda and her program in this blog post!
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How Do I Effectively Celebrate a Brand Milestone (Part Two)?
With this week marking the Young & The Restless' 50th anniversary, the program has been using the milestone to amplify its brand in a number of ways. Discover how Y&R is commemorating beyond just a press release with social media content, in-person celebrations and more in this post from Alison Bailin.
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What is a Successful Rebrand?
With Pepsi's recent visual overhaul of the brand, Justin Liggin is recapping some of the most successful rebrands of all-time from motorcycle manufacturers to toy brands. Learn more in this blog post!
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How Do I Navigate the Ethical Landscape of PR?
Part of being a PR practitioner is understanding one’s own priorities. Drawing insight from the PRSA Code of Ethics, Rayna Burgett shares her own personal code of ethics in this blog post. Read more!
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Is Twitter Still A Journalists’ Platform?
Despite Twitter's politicization, the platform continues to be popular for journalists. Read more on the importance of Twitter in media and discover recent findings from Muck Rack's 2023 State of Journalism report in this blog post from Scott Hanson.
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#MediaMonday – Michael Mallace
The latest #MediaMonday feature comes to us from Michael Mallace, the general manager of 88.7 The Pulse, the radio station of the East Valley Institute of Technology. Meet Michael and learn more about his experienced career in radio in this blog post.
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Observations From the Corner Booth
After recently meeting a client for breakfast and sticking around after, Abbie Fink is sharing observations from her cozy spot in the corner booth. Read more in this blog post!
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Are You Celebrating Brand Milestones?
Do you have an important business or career milestone approaching? Justin Liggin shares the importance of milestones, their campaigns and how you can celebrate them in this blog post. Read more!
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How Can YouTube Benefit Your Brand?
Videos can capture our attention better than just text and images and create entire storylines. Find out the keys to YouTube for your brand and discover new content ideas in this blog post from Rayna Burgett.
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