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What Does Gen Z Look for in a Brand?
Justin Liggin | Dec 22, 2022
New data has revealed what Gen Z consumers are looking for when it comes to brand messaging. Find out more on how to market to this demographic in this post from Justin Liggin.
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Charitable Cheer
Rayna Burgett | Dec 21, 2022
There are many ways you can give back without making sizable money donations and organizing large events. Find out how you can help in this blog post from Rayna Burgett.
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The Power of Surprise
Alison Bailin | Dec 20, 2022
Never underestimate the power of a good surprise. In this blog post from Alison Bailin, she recounts some surprise experiences she has had in the past week and shares how to infuse a little positive shock in your organization. Read more!
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#MediaMonday – Kelton Wells
Scott Hanson | Dec 19, 2022
Happy #MediaMonday! Our latest feature comes to us from Kelton Wells, executive producer for PBS Utah and a new board member for the Rocky Mountain Chapter of NATAS. Learn more about Kelton, his career in news, his favorite things to do and more in this post!
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It Will Be Nice When “First” Isn’t Newsworthy
Abbie Fink | Dec 16, 2022
Emma Tucker has been named editor-in-chief of The Wall Street Journal, becoming the first woman to lead the paper. Read more from Abbie Fink on why she looks forward to the day when "first" isn't newsworthy in this blog post.
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Dressed for Success
Scott Hanson | Dec 15, 2022
While business attire has evolved over the years for men and women, the status associated with a jacket remains the same. Read more from Scott Hanson on the importance of the jacket from the Vrbo Fiesta Bowl to the Tour de France in this blog post.
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What Are Public Relations(hips)?
Rayna Burgett | Dec 14, 2022
Networking is critical to working in PR whether it is at conferences, on social media or even at happy hour. Rayna Burgett covers the importance of building relationships in her latest blog post. Read more!
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What is E-A-T?
Justin Liggin | Dec 13, 2022
When it comes to your website and standing out on Google Search, it all comes down to three elements that make up E-A-T. Learn more on what this acronym means and how your website can follow it in this blog post from Justin Liggin.
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#MediaMonday – Lisa Halverstadt
Scott Hanson | Dec 12, 2022
It's time for another #MediaMonday! This post comes to us from Lisa Halverstadt, senior investigative reporter for Voice of San Diego, the first digital, nonprofit news organization in the country to serve a local community. Find out more on Lisa, her role at the Society of Professional Journalists, the stories she has covered and more.
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Are Award Programs Just a Vanity Play?
Abbie Fink | Dec 9, 2022
When done correctly, awards can generate recognition amongst peers in the community and spotlight key individuals and programs. Abbie Fink shares more on awards and covers what is needed to create a winning submission in her latest blog post.
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How To Manage Burnout During the Holiday Season
Alison Bailin | Dec 8, 2022
From networking events to finding the perfect gifts to juggling festive commitments, the holiday season can bring a lot of stress. Learn how to manage burnout and navigate this season with Alison Bailin. Read more!
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What is Storytelling Marketing?
Rayna Burgett | Dec 7, 2022
If done effectively, storytelling can be timeless. In this blog post, Rayna Burgett covers the different types of storytelling in marketing and how these can be used to drive engagement. Read more!
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