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Could Password Sharing Cause Crisis?
While more than 100 million households currently share passwords for Netflix, this will soon change with the platform's upcoming password sharing plan. Read more from Justin Liggin on what's to come for Netflix and the importance of PR in this rollout.
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#MediaMonday – Kelly Gannon
Kelly Gannon, a producer for Arizona’s Family, is the latest feature in HMA's #MediaMonday series! Hear Kelly's story and discover fun facts on her in this blog post. Check it out!
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The Value of the Informational Interview
Informational interviews are valuable whether you are just out of college or a long-time professional. Abbie Fink shares her best tips for informational interviews in this blog post. Read more!
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Do You Know Your Target Audience?
Knowing your audience is key to communicating whether it’s in a business setting, a professional speaking forum or one-on-one communication. Scott Hanson connects this to a recent baseball umpiring experience in this blog post.
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Are News Organizations Departing Twitter?
Twitter is a few tweets less after NPR and PBS have decided to stop posting on their accounts. Find out why these organizations have left the platform in the latest blog post from Justin Liggin
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Pt. 2: Do Marketing Strategies Look Different for Health & Fitness?
Many people are finding themselves more motivated and interested in health and fitness. Today Rayna Burgett is taking a look at the industry, examining which marketing strategies are most effective. Check it out!
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#MediaMonday – MacKenzie Brower
Today’s #MediaMonday comes to us from MacKenzie Brower, a reporter for Independent Newsmedia with a focus on the Northeast Valley and Paradise Valley. Meet MacKenzie in this feature!
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Why Are Pauses Important During an Interview?
Two of the three “villains” in the recent Vanderpump Rules scandal have broken their silences in the past week. Alison Bailin is sharing more on their podcast and TV appearances and discussing how these interviews highlight the importance of media training. Read more!
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Pt. 1: Do Marketing Strategies Look Different for Food & Beverage?
There are many marketing strategies for each industry, but how is the food and beverage business different? Rayna Burgett answers the question in the first post of her industry marketing blog series. Check it out!
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What Are Content Pillars?
By planning with content pillars, you can share relevant and consistent information that aligns with your business does and what your followers want. Learn more on social media pillars and how to create them in this post from Justin Liggin.
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Where Are Arizonans Getting Their News?
The Arizona Broadcasters Association recently released its annual State of Media report revealing how Arizonans are interacting with the media each day. Find out more in this blog post from Scott Hanson.
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#MediaMonday – Terrance Thornton
Today's #MediaMonday profile comes to us from Terrance Thornton, who recently started the Arizona Digital Free Press, a digital-only, sustainable news organization covering Scottsdale and Paradise Valley. Meet Terrance and read more on his outlet in this blog post!
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