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Time for a New Website?
Justin Liggin | Feb 22, 2023
Redesigning your business site is a big move that can yield big results. Discover the signs it's time for a new website in this blog post from Justin Liggin.
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Obits – Not Dead Yet
Scott Hanson | Feb 21, 2023
ABC’s new show, "Not Dead Yet," follows the life of Nell Stevens as she attempts to restart her life as an obituary writer after moving back from London to Pasadena, Calif., following a bad break-up. Read the twist behind the show and find out more in this post from Scott Hanson.
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The Power of Music as a Marketing Tool
Rayna Burgett | Feb 17, 2023
With so much competition for attention, it’s important to use every tool in your marketing shed—especially one as emotive as music. Read more on the benefits of music in marketing in this blog post from Rayna Burgett.
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From Memes to Dreams
Justin Liggin | Feb 16, 2023
Viral memes for brands like Popeyes and Ocean Spray have created opportunities for individuals like 18-year-old Dieunerst Colin. Read more on how he went from memes to dreams in this blog post from Justin Liggin.
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A Good Sign – Sort Of
Scott Hanson | Feb 15, 2023
Arizona had a prominent role in showcasing ASL performers in the recent Super Bowl, however the sport and networks dropped the ball by not including signers in the broadcast coverage. Read more on this and HMA's advocacy for the deaf and hard of hearing in this blog post from Scott Hanson.
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Managing PR Campaigns With Heart
Abbie Fink | Feb 14, 2023
It's Valentine's Day and Abbie Fink is sharing why it can be so important to lead with your heart and not your head as a PR professional. Find out more on taking a different approach to your work in this blog post.
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#MediaMonday – Brandon Bowers
Scott Hanson | Feb 13, 2023
Happy #MediaMonday! The latest feature comes to us from Brandon Bowers, regional editor for River City Newspapers. Find out more on the papers he overlooks, how he got his start in news and much more in this post.
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Why Is Flo From Progressive So Successful?
Rayna Burgett | Feb 10, 2023
Since 2008, Progressive Insurance has included the character “Flo” in their advertisements. Find out what makes her so effective in this blog post from Rayna Burgett. Read more!
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Artifact: A New News App
Justin Liggin | Feb 9, 2023
Described as TikTok for text, the Artifact app provides users with curated news articles that fit their interests. Learn more on this app and how it could impact news consumption in this blog post from Justin Liggin.
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Do I Still Need a Headshot?
Alison Bailin | Feb 8, 2023
In the age of instant images and social media, headshots need to evolve with the times. Read recommendations for headshots of your leadership and spokespeople in this blog post from Alison Bailin.
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Everything Is Just “Super” Here in Arizona
Abbie Fink | Feb 7, 2023
With Super Bowl LVII coming to Glendale's State Farm Stadium on Sunday, Abbie Fink is sharing how the NFL works to protect its brand and discussing a recent lawsuit surrounding event signage. Read more!
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#MediaMonday – Bennito Kelty
Scott Hanson | Feb 6, 2023
Happy #MediaMonday! This feature comes to us from Bennito Kelty of the Tucson Sentinel. Learn more about his role as the local reporter on the IDEA beat, how he got his start in journalism and much more in this post.
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