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#MediaMonday – Michael Mallace

#MediaMonday – Michael Mallace

 |  Mar 27, 2023

The latest #MediaMonday feature comes to us from Michael Mallace, the general manager of 88.7 The Pulse, the radio station of the East Valley Institute of Technology. Meet Michael and learn more about his experienced career in radio in this blog post.

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Observations From the Corner Booth

Observations From the Corner Booth

 |  Mar 24, 2023

After recently meeting a client for breakfast and sticking around after, Abbie Fink is sharing observations from her cozy spot in the corner booth. Read more in this blog post!

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Are You Celebrating Brand Milestones?

Are You Celebrating Brand Milestones?

 |  Mar 23, 2023

Do you have an important business or career milestone approaching? Justin Liggin shares the importance of milestones, their campaigns and how you can celebrate them in this blog post. Read more!

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How Can YouTube Benefit Your Brand?

How Can YouTube Benefit Your Brand?

 |  Mar 22, 2023

Videos can capture our attention better than just text and images and create entire storylines. Find out the keys to YouTube for your brand and discover new content ideas in this blog post from Rayna Burgett.

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How Are News Organizations Innovating?

How Are News Organizations Innovating?

 |  Mar 21, 2023

With many news outlets struggling to stay afloat, organizations have been busy coming up with innovative ways to distribute news and appeal to the younger generations. Find out more on their efforts in this blog post from Scott Hanson.

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#MediaMonday – Colton Krolak

#MediaMonday – Colton Krolak

 |  Mar 20, 2023

It's time for another #MediaMonday feature! The latest comes to us from Colton Krolak, a reporter for KTAR FM. Learn more on how he got his start in the media, the type of story pitches he is looking for and fun facts in this post.

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Are You Optimizing Your News for SEO?

Are You Optimizing Your News for SEO?

 |  Mar 17, 2023

When paired with good SEO choices, your news release can have a better chance at success and public attention online. Find out how to optimize your news for search engines in this post from Justin Liggin.

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How Do I Write a Compelling Bio?

How Do I Write a Compelling Bio?

 |  Mar 16, 2023

Whether it is for a brand website, new business development or award opportunity, a professional bio is necessary. Alison Bailin shares her tips on crafting a compelling bio in this blog post. Read more!

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Where Have Our Ethics Gone?

Where Have Our Ethics Gone?

 |  Mar 15, 2023

One of the pillars of the Society of Professional Journalists’ Code of Ethics is that journalists should seek truth and report it. Scott Hanson shares more on the importance of this pillar and how it relates to FOX News and a recent defamation lawsuit filed by Dominion Voting Systems.

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Impressions vs. Reach vs. Engagement…What’s the Difference?

Impressions vs. Reach vs. Engagement…What’s the Difference?

 |  Mar 14, 2023

Do you know what separates impressions from reach and engagement and how these factors impact your marketing campaigns? Rayna Burgett talks all about it in her latest blog post. Check it out!

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#MediaMonday – Michelle Beaver

#MediaMonday – Michelle Beaver

 |  Mar 13, 2023

Michelle Beaver is the editorial director of the national medical publication EndoPro Magazine and the founder and director of the Arizona chapter of PEN America. Meet Michelle in our latest #MediaMonday feature!

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What is Sunshine Week?

What is Sunshine Week?

 |  Mar 10, 2023

Next week marks Sunshine Week, which aims to promote open government and shine light into government secrecy. Scott Hanson shares more on the fight for governmental accountability and how SPJ's Sunshine Awards plays a part in this blog post.

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