Our Blog

Are Social Media Platforms Liable?

Are Social Media Platforms Liable?

 |  Sep 15, 2023

600 school districts across the country and 10 school districts in Arizona are suing TikTok, YouTube, Instagram, Facebook and Snapchat, accusing the social media companies of contributing to a mental health crisis among students which has prompted districts to allocate resources to tackle the issue. Can social media be held accountable? Read more in this post from Scott Hanson.

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Can I Grow My Audience Through a Story?

Can I Grow My Audience Through a Story?

 |  Sep 14, 2023

Are you telling stories that elevate your brand? Discover how to build deep connections with audiences and create an identity around your brand through captivating storytelling in this post from Rayna Burgett.

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A Great Example of Transparency in the Midst of an Uncomfortable Situation

A Great Example of Transparency in the Midst of an Uncomfortable Situation

 |  Sep 13, 2023

Participating in media interviews during a crisis situation allows individuals to tell their side of the story and let the public make up their own minds. Abbie Fink discusses a recent interview from Francis Wick of Wick Communications on his purchase of the Arizona Daily Sun newspaper and shares why this highlights the importance of speaking with the media in this post.

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How Can Data Drive Storytelling?

How Can Data Drive Storytelling?

 |  Sep 12, 2023

Are you leveraging data to tell your story? Discover how data-driven stories can help businesses stand out and connect with the public in powerful ways in this post from Justin Liggin.

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#MediaMonday – Wende Schwingendorf

#MediaMonday – Wende Schwingendorf

 |  Sep 11, 2023

Wende Schwingendorf, managing editor of Albuquerque Business First, is the latest feature in our #MediaMonday series! Read Wende's story, find out how she got her start in media and discover the stories she is looking for in this post.

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The Keys to A Successful Webinar

The Keys to A Successful Webinar

 |  Sep 8, 2023

Webinars are an effective virtual strategy for engagement both externally and internally. Read more in today's blog post from Justin Liggin on key elements for a successful webinar.

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Is There a Right Way to Collaborate?

Is There a Right Way to Collaborate?

 |  Sep 7, 2023

Collaboration can make your team stronger and help open the discussion to new perspectives. Rayna Burgett outlines the six essential practices to creating a collaborative environment in this blog post. Read more!

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Am I Building Loyal Audiences?

Am I Building Loyal Audiences?

 |  Sep 6, 2023

How do you effectively build audience loyalty? Discover how to keep your audiences loyal through personalization, consistency, credibility and more in this post from Justin Liggin.

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Are There Newspaper Carriers Anymore?

Are There Newspaper Carriers Anymore?

 |  Sep 5, 2023

With many of us off for Labor Day, we might not have been aware that yesterday was also National Newspaper Carrier Day. Abbie Fink covers the history behind the day and how to recognize it in this blog post.

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Happy Labor Day from HMA Public Relations!

Happy Labor Day from HMA Public Relations!

 |  Sep 4, 2023

Happy Labor Day from HMA Public Relations! In observance, HMA will be closed on Sept. 4 to give our team a well-deserved day off with loved ones. We wish you a safe and relaxing Labor Day! 

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Why Consistency is Important for Integrated Marketing Success

Why Consistency is Important for Integrated Marketing Success

 |  Sep 1, 2023

Consistency is key and this is especially true when it comes to integrated marketing. Find out more on this marketing approach and how it could help spread your brand message in this post from Justin Liggin.

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Is It Really Ok To Be Selfish?

Is It Really Ok To Be Selfish?

 |  Aug 31, 2023

After recently attending the 2023 PowerUp Conference, which focuses on creating conversations and engaging content to help women be more successful in the world, Abbie Fink is sharing how to RESET and prevent guilt when putting yourself first. Find out more!

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