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#MediaMonday – Van Tate
This #MediaMonday feature comes to us from KRQE in Albuquerque, N.M., where Van Tate has been covering New Mexico sports for the last 30 years. Read more on how Van got into journalism at a young age, the stars he has interviewed and how he will be honored for his work in this post.
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Finding the Right Fit for Your Story
Each medium demands something different from a story that will make it the best place to tell it. Learn more on finding the right fit for your story in this blog post from Justin Liggin.
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How Preparing for New Business Is Just Like Going Back to School
Whether you are preparing to face a new school year or getting ready for a new business presentation, don't skip out on the prep work. Find out more in the latest post from Abbie Fink.
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Are You Headed Down the Rabbit Hole of Media Relationships?
The more you know about the media, the better chance you’ll have of securing the best coverage for your clients. Rayna Burgett shares how you can go down the rabbit hole in this post. Read more!
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How To Be Cool
Companies who embrace the regular and ongoing communications process are definitely “the cool kids.” Discover how summer can be a time for strategizing with Scott Hanson in this post.
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#MediaMonday – Adriana Desiderio
The spotlight is on Adriana Desiderio, a freelance writer for Fabulous California, in this #MediaMonday post! Find out how Adriana got her start in the media and how she helps people discover the best places and things to do in California. Check it out!
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Has Barbie Had a Positive Impact?
From owning her own house, car and jet to having more than 250 careers and a blockbuster movie, Barbie has had an impact on the world and allowed young girls to dream. Read more on the history of Barbie in this post from Abbie Fink.
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What is SMS Marketing?
Text messaging can be a marketing tool for businesses by helping create customer interactions and serving as a platform to share important updates. Discover the basics and the benefits of SMS marketing with Justin Liggin in this blog post.
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Is Word-Of-Mouth Marketing Still Effective?
Does word-of mouth-marketing still work in this day and age? Alison Bailin answers the important question using insights from recent studies in this blog post. Check it out!
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How Do You Multi-Task?
With many of us in the public relations profession tending to multiple projects per day, time management is essential to working efficiently. From making lists to allocating your time, Rayna Burgett covers some tips for handling multiple tasks at once in this blog post.
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#MediaMonday – Matt Barcellos
The latest #MediaMonday feature comes to us from Matt Barcellos, a multimedia specialist at PHXTV and upcoming inductee into the National Academy of Television Arts & Sciences (NATAS) Rocky Mountain Chapter Silver Circle. Read Matt's story in this post!
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How Did Taco Tuesday Become Mainstream?
Known as genericization, Kleenex, Xerox and BandAid are just a few examples of brand names that have become generic words for the products they represent. Abbie Fink discusses how this applies to the Taco Tuesday trademark in this post.
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