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Associated Press Issues AI Guidelines
Abbie Fink | Aug 24, 2023
The Associated Press recently released its standards for generative AI outlining how to use these tools properly, ethically and journalistically. Abbie Fink shares more on these new guidelines in this blog post. Find out more!
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What is the Purpose that Drives PR?
Rayna Burgett | Aug 23, 2023
Public relations not only adds value to a brand, but can also foster a community. Read more on the purpose behind public relations in this blog post from Rayna Burgett.
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What Are the Keys to Visual Marketing?
Justin Liggin | Aug 22, 2023
From videos to infographics to memes, visuals have become an essential marketing element for businesses. Justin Liggin talks visual marketing and shares how you can get creative with your content in this blog post. Read more!
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#MediaMonday – Craig Fouhy
Scott Hanson | Aug 21, 2023
ABC15 Sports Director Craig Fouhy is the latest feature in our #MediaMonday series! Read more about the three-time Emmy Award winner who has been at the station for nearly 25 years in this post.
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What to Know About Gen Alpha
Justin Liggin | Aug 18, 2023
With 2.8 million Gen Alphas born globally each week, Justin Liggin is covering the newest generation in this blog post. Discover how to reach this audience with your marketing strategies. Click here!
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Is Rebranding Worth it?
Scott Hanson | Aug 17, 2023
Rebranding campaigns rely on a number of communications disciplines to execute effectively. Read more on refreshing your organization's image in this blog post from Scott Hanson.
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How Are We Managing AI?
Abbie Fink | Aug 16, 2023
As public relations professionals, we are continuing to evaluate AI and how we can incorporate the tool into the work we do. Read more on Abbie Fink's recent experience with AI and how to manage technology in your comms strategies in this post.
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How Can PR and Advertising Work Together?
Rayna Burgett | Aug 15, 2023
While advertising and public relations are very different, these two can work together to help build your brand and communicate with target audiences. Learn more in this post from Rayna Burgett.
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#MediaMonday – Cary Pfeffer
Alison Bailin | Aug 14, 2023
This #MediaMonday feature comes to us from Cary Pfeffer, an author, Rocky Mountain Emmy Silver Circle member and host of Arizona & Me, a weekly Public Affairs program covering topics relevant to Arizona, its people and its communities. Learn more about the local broadcasting icon who spent more than 20 years in television news.
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Why Is It Important To Get Consensus From Your Leadership?
Abbie Fink | Aug 11, 2023
As a proud alumnus of Arizona State University, Abbie Fink has cheered on the Sun Devils against their rivals for more than 40 years. Abbie shares why the team's opponents will be different next season and how this reflects the importance of consensus in this post.
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What is a Trusted Advisor?
Alison Bailin | Aug 10, 2023
The best public relations professionals are trusted advisors, both to the organizations and the people within them. Read more on this connection and how we can communicate your brand to the world in the latest blog post from Alison Bailin.
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Has the Storm Cleared?
Rayna Burgett | Aug 9, 2023
Whether you are developing a communications plan or crafting a PR campaign, brainstorming can help you. Find out how you can come up with your next great idea as Rayna Burgett covers her best brainstorming tips in this blog post.
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