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How is a Media Win Like a TikTok Trend?
Alison Bailin | Oct 5, 2023
Similar to a viral TikTok trend, media victories should be proudly showcased on all relevant platforms. Alison Bailin shares how to amplify a successful media placement with the help of newsletters, social media and more. Check it out!
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Why it is Important to Include Strategic Marketing in Your Business Plan
Abbie Fink | Oct 4, 2023
Authentic business growth calls for a customized marketing plan that includes strategies tailored to your specific goals. Learn more about an agency's role in developing and implementing your strategic plan and discover the questions to consider before working with an agency in this blog post from Abbie Fink. Check it out!
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What is Offline Marketing?
Justin Liggin | Oct 3, 2023
From promotional events to print media, there are a variety of opportunities for marketing outside the Internet, known as offline marketing. Learn more on how leveraging this strategy can benefit your business in this post from Justin Liggin.
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#MediaMonday – Carolina Cuellar
Scott Hanson | Oct 2, 2023
Carolina Cuellar of Arizona Luminaria in Tucson is the latest feature in our #MediaMonday series. Learn more about the nonprofit newsroom, how Carolina fell in love with journalism and some of the significant stories she has covered in this post.
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Why Experience Counts More Than How Long Something Takes
Abbie Fink | Sep 29, 2023
Experience counts! Discover why some are saying goodbye to hourly billing and taking a different approach that emphasizes the value of our work in this blog post from Abbie Fink following a recent webinar hosted by Public Relations Global Network. Read more!
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PRSA’s Code of Ethics
Scott Hanson | Sep 28, 2023
Since 1950, PRSA’s Code of Ethics has served as the cornerstone of ethical public relations practices. Scott Hanson revisits the code and discusses the importance of doing things the right way in this blog post.
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Do Editorial Calendars Matter?
Alison Bailin | Sep 27, 2023
20 years after her first PR internship, Alison Bailin is discussing the significance of the editorial calendar and how its importance has evolved for PR professionals. Find out more in this blog post!
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How to Keep Your Brand Top of Mind
Justin Liggin | Sep 26, 2023
The best brands know how to get in your mind and stay at the forefront by utilizing marketing tactics that maintain identity while boosting awareness. Discover how your brand can stand out with consistent content, event marketing and more in this post from Justin Liggin.
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#MediaMonday – Jose R. Gonzalez
Justin Liggin | Sep 25, 2023
Happy #MediaMonday! Jose R. Gonzalez is a breaking news and general assignment reporter at The Arizona Republic. Meet Jose and discover how he got his start in media, his favorite stories to work on and much more in this feature.
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What Is the Point of Banning Books?
Abbie Fink | Sep 22, 2023
October 1-7 is Banned Books Week and the latest theme is “Let Freedom Read,” a call to action about the urgent need to defend the right to read and to support the community of readers, library staff, educators, authors, publishers, and booksellers. Read more from Abbie Fink on banned books and the power of reading in this post.
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What Are the Benefits of Rebranding?
Rayna Burgett | Sep 21, 2023
Whether your audience has shifted, mission has changed or your brand image does not adequately reflect your organization, it may be time to consider a rebrand. Learn more on the benefits of rebranding with Rayna Burgett in this blog post.
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What’s Changing in the AP Stylebook for 2024?
Justin Liggin | Sep 20, 2023
The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!
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