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What Are Key Performance Indicators?
Justin Liggin | Nov 8, 2023
Are you using key performance indicators to reach important targets and gauge organization performance? Justin Liggin talks KPIs and the metrics to focus on in your PR campaign in this blog post. Learn more!
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What Are the Benefits of Having a Blog?
Rayna Burgett | Nov 7, 2023
Blog posts can be a cost-effective way to provide relevant and informative content for your audience. Rayna Burgett covers the benefits of a blog from thought leadership to lead generation in this post. Read more!
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Is Organic Social Sharing Right for Your Brand?
Rayna Burgett | Nov 3, 2023
After attending a PR Newswire webinar, Rayna Burgett is discussing the benefits of organic social sharing and how this approach can strengthen a brand. Learn more in this blog post.
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How to Develop an EFFECTIVE Long-Term Marketing Communications Plan
Abbie Fink | Nov 1, 2023
Whether you're integrating communication strategies into your 2024 business goals or you've been crafting a plan over time, it's crucial to recognize the role that a marketing plan has in your business success. Abbie Fink outlines the key reasons to establish a plan in this post. Learn more!
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Should an Organization Announce a Promotion or New Hire?
Alison Bailin | Oct 31, 2023
Looking to share the news on a well-earned promotion for a team member or a valuable addition to your team? Alison Bailin provides her suggestions for announcing a new hire or promotion in this post. Learn more!
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Why Predictions Are Powerful
Justin Liggin | Oct 26, 2023
The perspectives of a reliable source have significant influence on decision-making. Justin Liggin shares the power of prediction and discusses how public relations utilizes predictive insights in this post. Take a look!
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How Does Your Brand Communicate Its Purpose?
Rayna Burgett | Oct 25, 2023
Effective communication, both within an organization, between a client and an agency, and with the public, is necessary for amplifying a brand's key messages. Rayna Burgett discusses the power of purpose driven communications and draws insights from a recent client event in this blog post.
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Thinking Outside the Traditional PR Box
Rayna Burgett | Oct 11, 2023
Utilizing the expertise of professional partners in your client services team can enhance the value of PR agencies and businesses alike. Rayna Burgett discusses bringing new resources into your business and shares how the Public Relations Global Network helps HMA think outside of the traditional PR box. Find out more!
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Why it is Important to Include Strategic Marketing in Your Business Plan
Abbie Fink | Oct 4, 2023
Authentic business growth calls for a customized marketing plan that includes strategies tailored to your specific goals. Learn more about an agency's role in developing and implementing your strategic plan and discover the questions to consider before working with an agency in this blog post from Abbie Fink. Check it out!
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What is Offline Marketing?
Justin Liggin | Oct 3, 2023
From promotional events to print media, there are a variety of opportunities for marketing outside the Internet, known as offline marketing. Learn more on how leveraging this strategy can benefit your business in this post from Justin Liggin.
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Do Editorial Calendars Matter?
Alison Bailin | Sep 27, 2023
20 years after her first PR internship, Alison Bailin is discussing the significance of the editorial calendar and how its importance has evolved for PR professionals. Find out more in this blog post!
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What’s Changing in the AP Stylebook for 2024?
Justin Liggin | Sep 20, 2023
The Associated Press (AP) Stylebook is the writing and editing reference for newswriting and serves as a guide for PR professionals. Justin Liggin covers some of the latest changes to the book and relevant entries in this blog post. Find out more!
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