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Why Are Soft Skills Important in PR?
Justin Liggin | Nov 17, 2021
Soft skills like authenticity and empathy are essential when it comes to working in PR. Read more from Justin Liggin on the importance of soft skills.
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What’s New in News Releases?
Alison Bailin | Oct 7, 2021
Press releases are one of the most common materials used by PR folks. In today's post, Alison Bailin analyses the 2nd Cision State of the Press Release report and recommends what to include in your press release to see the most success.
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Improving Your SEO
Marissa Baker | Oct 1, 2021
Improving your search engine optimization doesn't have to be a challenge. See the steps Marissa Baker recommends you do to improve your rankings today.
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Are You Using Infographics?
Justin Liggin | Sep 8, 2021
Data is important, but most of your social media followers are not interested in reading a spreadsheet of your results or an endless list of numbers. Infographics have the power to condense important information into eye-catching posts that keep followers informed and engaged. Learn more about the power of infographics with Justin Liggin.
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How to do Digital Communications like a Pro
Autumn Jarrett | Aug 6, 2021
How do you make sure that your digital communication efforts are well received? In today's post, Autumn Jarrett shares a few tips on how to be a digital communications pro.
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Why Law Firms Value Public Relations
Scott Hanson | Aug 3, 2021
Today, law firms utilize public relations for many of their external communications. Find out more about the relationship between PR and law with Scott Hanson.
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How to Use Pinterest for Public Relations
Autumn Jarrett | July 9, 2021
Pinterest is a great place to be for businesses and clients with a visual aspect. Find out which content performs best on Pinterest and why the app should be a part of your PR plan with Autumn Jarrett.
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Is the Human Connection a Part of PR’s Future?
Scott Hanson | May 25, 2021
While technology has allowed industries like public relations to grow and evolve, the human connection is still a vital part of our job. Hear more from Scott Hanson.
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What Does it Take to Work in Public Relations?
Alison Bailin | May 19, 2021
Do you have what it takes to work in public relations? Read what Alison Bailin says it takes to make it in the industry.
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PR and Personal Branding
Justin Liggin | May 7, 2021
Your personal brand is an important element to you and your business that can lead to big success. Discover how public relations and your personal brand go hand in hand and the PR tools you can use to improve your brand.
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Guest Post: What is PR?
Abbie Fink | May 5, 2021
Today we have a guest post from Andrea Meyer, a former client. She explains what PR is and why it is a commonly misunderstood profession.
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Does Influencer Marketing Make Traditional Marketing Communications Obsolete?
Abbie Fink | Apr 28, 2021
Does influencer marketing make traditional marketing communications obsolete? No, it is just another tool in our toolbox and that’s the topic of this week’s Copper State of Mind podcast.
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