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Gone Phishing
Annelise Krafft | Apr 11, 2019
Just last week, I almost fell victim to a phishing scam. Someone emailed me, pretending to be a trusted colleague, and tried to convince me to buy them hundreds of dollars’ worth of gift cards. Luckily, I thought something smelled fishy (pause for laughter!) and was able to reveal the truth before making a huge […]
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#TurnbackTuesday – PRSA Western District Conference Being Naughty
Alison Bailin | Apr 9, 2019
With the PRSA Western District Conference beginning tomorrow in Phoenix, Alison is sharing learning from previous years’ events - this time bringing us back to 2012.
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Young Sheldon Copies Young Abbie
Scott Hanson | Apr 4, 2019
We all have different stories about how we got into PR. While watching a recent episode of the popular CBS show Young Sheldon, one of my favorite shows, part of the storyline reminded me of how Abbie got her start in PR. Abbie’s story is that when she was in sixth grade, the school administration […]
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Blazing Your Own Trail
Abbie Fink | Apr 3, 2019
The last of the presenters in the inaugural season of the #ArizonaSpeakerSeries was Dr. Jane Goodall. That’s right, the lady who lived with the chimpanzees. And today just happens to be her 85th birthday. And let me tell you, Dr. Goodall is one feisty lady. In July 1960, at the age of 26, she traveled […]
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It’s a Family Affair
Annelise Krafft | Apr 2, 2019
As I’m sure you already know, my dad is local news maverick Steve Krafft, who just retired after 34 years of reporting. In all that time, he picked up a few tips that he passed on to me. Now, I would like to pass them on to you. Here are some tips from my dad: […]
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#BookClub: The Fire Line
Abbie Fink | Mar 29, 2019
I’ve been in a book club for about 20 years. We’ve been as big as 15 people and as small as three members over the years. We come from all walks of life – single, married, divorced, widowed, kids, no kids, working, retired, you get the picture. But the one thing we have in common […]
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#ThrowbackThursday: PRSA Western District Conference
Alison Bailin | Mar 28, 2019
We are two weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than our own Abbie S. Fink. Leading up to the big event, I wanted to share some of my learnings from past events. If you missed last week’s post, check […]
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Dear Sponsored Ads…
Kelsey Makings | Mar 27, 2019
Dear sponsored ads, Can you please stop following me around? Can you please disappear from my digital space? Because you know what? … It’s working. I see you. I need you. I click on you. It is no secret that I have just bought a house. Therefore, my current internet activity shows I am interested […]
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Under pressure: diamond or dust?
Annelise Krafft | Mar 26, 2019
The world of PR is all about deadlines. Working so closely with the media can put PR people on their same fast-paced timeline. In past jobs I’ve had, we have had to rework our news releases daily to keep up with the ever-changing news cycle. If we didn’t get our story out within 24 hours, […]
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Clear the Clutter, Clear the Mind
Kelsey Makings | Mar 22, 2019
As I have always said, I am not exactly type A personality. I do not have perfect calendars outlining every hour of my day. I often need reminders when it comes to doctor appointments and you do not want to see my laundry basket. However, I am not exactly type B either. I am extremely […]
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Wild Animals Will Attack Humans
Scott Hanson | Mar 21, 2019
We’ve seen it time and time again that when animals do “human-like” things, it makes news. It even happens when animals do animal-like things, such as the recent incident at the Wildlife World Zoo west of Phoenix when a jaguar clawed a patron and pinned her to the outside of the cage after she had […]
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PRSA Western District Conference Redux
Alison Bailin | Mar 20, 2019
We are three weeks from the 2019 PRSA Western District Conference, which takes place in Phoenix April 10-12 and is being co-chaired by none other than our own Abbie S. Fink. The scheduled is a meaty one, featuring Park Howell, Gini Dietrich, Anthony W. D’Angelo, Ken Jacobs and several others. This is always my favorite […]
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