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Does Consistency Matter in Communications?
Alison Bailin | Aug 11, 2022
Inconsistency in communications can disturb your campaign's key messaging and confuse audiences. In today's post, Alison Bailin shares how this has affected the message behind Shark Week and Sharkfest programming. Read more!
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Anticipating Your Customers’ Needs Before They Do
Abbie Fink | Aug 10, 2022
Anticipating customers' needs is key to delivering good customer service. Read more from Abbie Fink on how something as simple as a pair of ear plugs can make an impact.
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Vote!
Scott Hanson | Aug 2, 2022
Primary day in Arizona is officially here after months of communications messages from candidates across TV, mail and more. In this post, Scott Hanson discusses today's campaign messaging and how it has created voter fatigue.
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187 Minutes
Scott Hanson | July 29, 2022
Will the term "187 minutes" become a part of our everyday vernacular after the Jan. 6 Congressional hearings? Read more from Scott Hanson.
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What Are Arizona’s Fastest Growing Cities?
Scott Hanson | July 26, 2022
The nation’s 15 fastest-growing cities were recently revealed and Arizona has five spots on the list. Find out which cities are growing and what this means for economic development organizations in this post from Scott Hanson.
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Just Show Up
Scott Hanson | July 21, 2022
Just showing up is a simple part of life that can have a powerful impact. Read more on this as Scott Hanson discusses Andy McClure's new book.
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In the House With….Samantha Gulick
Abbie Fink | July 20, 2022
Abbie Fink and Adrian McInytre are talking casino marketing with Samantha Gulick, the director of marketing for Harrah's Ak-Chin Casino, in the latest episode of #CSOM. Check it out!
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Website Content That Stands Out
Justin Liggin | July 13, 2022
Looking to make your website more inviting for visitors? Justin Liggin shares a few simple ways you can create engaging website content in today's post. Read more!
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The Rest of the Story?
Scott Hanson | July 5, 2022
Public information officers can face a lot of stress on the job, and even more so when one of their co-workers, an officer, is shot in the line of duty. Find out more in today's post from Scott Hanson.
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Accountability Earns Trust and Influence
Abbie Fink | June 22, 2022
Accountability brings trust. Trust brings authenticity. Authenticity brings influence. In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are discussing the importance of following through on commitments. Hear more!
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An Important PR Milestone
Justin Liggin | June 21, 2022
Mascots are not only an eternal marketing tool for businesses, but are part of an important milestone for PR people too. Read more from Justin Liggin.
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Why Can’t I Throw Away These Keys?
Abbie Fink | June 14, 2022
From the key to success to the key to your first apartment, keys can symbolize new milestones or monumental achievements. Read more on the significance of keys and the symbolism behind them with Abbie Fink.
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