Our Blog

Weathering the Storm

Weathering the Storm

 |  Aug 18, 2022

After his 30-year-old tree was uprooted in a storm last year, Scott Hanson gives us an update us on how his yard has recovered and shares what this occurrence can teach us about reputation restoration. Read more!

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Does Consistency Matter in Communications?

Does Consistency Matter in Communications?

 |  Aug 11, 2022

Inconsistency in communications can disturb your campaign's key messaging and confuse audiences. In today's post, Alison Bailin shares how this has affected the message behind Shark Week and Sharkfest programming. Read more!

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Anticipating Your Customers’ Needs Before They Do

Anticipating Your Customers’ Needs Before They Do

 |  Aug 10, 2022

Anticipating customers' needs is key to delivering good customer service. Read more from Abbie Fink on how something as simple as a pair of ear plugs can make an impact.

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Vote!

Vote!

 |  Aug 2, 2022

Primary day in Arizona is officially here after months of communications messages from candidates across TV, mail and more. In this post, Scott Hanson discusses today's campaign messaging and how it has created voter fatigue.

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187 Minutes

187 Minutes

 |  July 29, 2022

Will the term "187 minutes" become a part of our everyday vernacular after the Jan. 6 Congressional hearings? Read more from Scott Hanson.

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What Are Arizona’s Fastest Growing Cities?

What Are Arizona’s Fastest Growing Cities?

 |  July 26, 2022

The nation’s 15 fastest-growing cities were recently revealed and Arizona has five spots on the list. Find out which cities are growing and what this means for economic development organizations in this post from Scott Hanson.

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Just Show Up

Just Show Up

 |  July 21, 2022

Just showing up is a simple part of life that can have a powerful impact. Read more on this as Scott Hanson discusses Andy McClure's new book.

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In the House With….Samantha Gulick

In the House With….Samantha Gulick

 |  July 20, 2022

Abbie Fink and Adrian McInytre are talking casino marketing with Samantha Gulick, the director of marketing for Harrah's Ak-Chin Casino, in the latest episode of #CSOM. Check it out!

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Website Content That Stands Out

Website Content That Stands Out

 |  July 13, 2022

Looking to make your website more inviting for visitors? Justin Liggin shares a few simple ways you can create engaging website content in today's post. Read more!

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The Rest of the Story?

The Rest of the Story?

 |  July 5, 2022

Public information officers can face a lot of stress on the job, and even more so when one of their co-workers, an officer, is shot in the line of duty. Find out more in today's post from Scott Hanson.

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Accountability Earns Trust and Influence

Accountability Earns Trust and Influence

 |  June 22, 2022

Accountability brings trust. Trust brings authenticity. Authenticity brings influence. In the latest episode of #CSOM, Abbie Fink and Adrian McIntyre are discussing the importance of following through on commitments. Hear more!

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An Important PR Milestone

An Important PR Milestone

 |  June 21, 2022

Mascots are not only an eternal marketing tool for businesses, but are part of an important milestone for PR people too. Read more from Justin Liggin.

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