How Do You Listen to Your Podcasts?
At a recent media training, Abbie and I discussed podcast listening habits and examined some of the different ways that people choose to listen to them. While one person may choose to skip around and listen to episodes that sound most enticing due to their topic or guest, others choose to start from the very beginning and listen chronologically until they are caught up with current episodes.
Whichever way you choose to listen, there are many different platforms to choose from.
As a loyal Spotify Premium user for over a decade, Spotify is my designated, all-in-one podcast player and music streaming service. As podcasts have continued to evolve and expand in the past several years, Spotify has followed suit and secured exclusive podcast deals with some of the most influential names, most recently with Meghan Markle’s new podcast, Archetypes.
With music streaming available on the Spotify app as well, they have even introduced the Daily Drive playlist that blends news with your music in one playlist that is fit for your daily commute.
Another big name in the podcasting world, Pocket Casts provides hand-curated suggestions for you and boasts a never-ending supply of episodes on countless topics. For many listeners, Pocket Casts has become their tried-and-true app to listen because of its personalized picks and easily customizable features. Best of all, you don’t even need a paid subscription to be a part of it.
Audible has taken over the audiobook realm and expanded their reach with the addition of podcasts too. Much like Spotify, Audible offers original shows and exclusive content for app users as well as plenty of free listening options to choose from. If you are always switching between audiobooks and podcasts, then Audible is the solution for you.
In addition to these, there are many other ways to consume your podcast whether it be on Google Podcasts, Apple Podcasts or even on YouTube in video form, which has become increasingly popular and continues to prove the importance of visual content. And if you have your own podcast, it is a good idea to start uploading your episodes onto these platforms too.
Looking for a new favorite? Check out Copper State of Mind, a podcast dedicated to marketing and communications professionals that offers tips, insight and stories on the communications world. Also check out the new PRGN Presents podcast, another one hosted by our own Abbie Fink, where she sits down with experts from the Public Relations Global Network to discuss the industry topics that are most important to them.